Josh Richards: Dirt Track Comeback, VC Moves, and Influencer Impact
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Josh Richards: Dirt Track Comeback, VC Moves, and Influencer Impact
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Josh Richards has made significant waves across motorsports and media in the past few days beginning with his much-anticipated return to the 37th Annual Pittsburgher at Pittsburgh’s Pennsylvania Motor Speedway. According to Stock Car Report and live coverage from FloRacing, Josh, a celebrated dirt late model driver and son of Rocket1 co-owner Mark Richards, returned to the Lucas Oil Late Model Dirt Series main event on October 3-4, 2025. He was a headline story going into the race, particularly because of his history at the Pittsburgher, having previously won the event in 2007 and 2016. In qualifying, Josh clocked strong laps, notably topping his group in a practice session. In the race itself, he advanced seamlessly through the heat, finishing third and earning a spot in the main lineup. However, while he was competitive, the finish was not his dream comeback with major outlets like DirtonDirt confirming he did not achieve a podium placement. Still, his presence at the track was a talking point all weekend, making him one of the key stories of the event.
Josh’s media and business interests have also kept him in the public conversation. Dot.LA highlighted him as a co-founder and key player in Animal Capital, a $15 million venture capital fund that he launched with other major TikTok influencers. This business move is being widely discussed as a sign of influencers seeking serious longevity, with venture capital as a pathway out of the transient nature of digital stardom. Within the fund, Richards is recognized not just for lending celebrity cachet but for bridging brands with emerging companies, leveraging his sizable Gen Z reach. Animal Capital has now made 26 investments including buzzy startups like Daring Chicken and Recess.
Social media remains one of Josh’s biggest arenas. Feedspot ranked him the number two podcasting influencer to follow on Instagram for 2025, underscoring his cross-platform relevance. He continues to host BFFs, a top-tier podcast, and extend his brand through CrossCheck Studios, where he holds the founder title. According to his extensively viewed channels, he’s kept followers engaged with behind-the-scenes race content and clips about his business moves.
Although not strictly in the racing or business news, Josh trended again this week after comments comparing influencer marketing and controversial internet figures were spotlighted in outlets like Parade and AOL News. This minor brush with controversy kept his name circulating in entertainment and social media news cycles. All recent reports confirm his reputation as a multifaceted figure, seamlessly blending high-visibility racing, entrepreneurship, and digital influence, each of which could have lasting impact well beyond this week’s headlines.
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