Jimmy Fallon's On Brand Finale, Trump Jokes, and Malala TikTok Backlash
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Jimmy Fallon's On Brand Finale, Trump Jokes, and Malala TikTok Backlash
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Jimmy Fallon has been making headlines this week primarily for his new NBC show "On Brand" which is heading into its final stretch. The competition series features Bozoma Saint John and has contestants vying for $100,000 and a Times Square billboard. With eight contestants remaining, the show aired its penultimate episode on Friday October 24th featuring a KitchenAid campaign challenge where teams created a web series promoting the brand's wireless products alongside celebrity talent including Jennifer Garner. The season finale is scheduled for Halloween night, October 31st.
Fallon revealed that marketing professors across universities are incorporating "On Brand" into their curriculum, having students watch episodes and develop their own pitches. He specifically gave a shoutout to Professor Siegel during his Thursday night broadcast. The upcoming finale episode will focus on Therabody products including their massage devices and depuffing wands.
Meanwhile, his nightly Tonight Show continues covering current events, with recent monologues addressing Trump's White House renovations that have reportedly gone 100 million dollars over budget. Fallon joked about the East Wing demolition and the donor list for Trump's new ballroom which includes major tech companies like Apple, Google and Microsoft.
However, not all publicity has been positive. Cracked published an article criticizing Fallon for having Nobel Peace Prize laureate Malala Yousafzai participate in a TikTok trend on his show. The viral clip showed Yousafzai performing Nicki Minaj's "Beez in the Trap" as part of a promotional stunt, which generated significant backlash on social media with users expressing secondhand embarrassment and questioning whether such publicity stunts diminish the gravitas of serious activists.
On his regular Tonight Show programming, Fallon has been featuring his signature segments including Thank You Notes and celebrity interviews, with recent guest Dave Franco discussing his role in The Studio. The show continues airing weeknights at 11:35 PM Eastern on NBC and streaming on Peacock. All eyes remain on whether On Brand will be renewed for a second season following its Halloween finale.
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