• 238 | Stop Calling It a Hobby: Claim Your CEO Identity with Vera Milan Gervais
    2025/10/23

    Are you shrinking your jewelry business with the words you wear, on your labels and in your mind?

    In this episode, I sit down with author and TEDx speaker Vera Milan Gervais to explore how language, identity, and even earrings shape confidence, pricing, and sales for jewelry business owners. Vera’s powerful story, owning her identity, starting a business over a weekend, and collecting earrings that anchor memories, shows why mindset must come before strategy. We unpack how to swap self-limiting labels (“hobby,” “just starting”) for empowering ones (“designer,” “CEO”), why conversation-starting pieces sell, and how tiny brave actions rebuild self-trust.

    If you’ve ever downplayed your work or waited for permission to go “all in,” this episode will help you claim your brand voice, design from values, and market the emotion your jewelry delivers.

    What You Will Learn in this Episode:

    1. How the words you use become labels that shape buyer perception and pricing power
    2. A practical way to reframe “hobby energy” into confident CEO identity
    3. Why jewelry sells when it carries story, emotion, and connection
    4. Tiny habits to rebuild self-trust and momentum in your business

    Topics Discussed:

    • Language as brand label & mindset
    • Earrings as memory, story & identity
    • From safe “hobby” to CEO energy
    • Confidence via small, repeatable actions
    • Hiring help at home to grow faster
    • Starting before you feel ready

    __________________________

    Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

    If you loved today’s episode, hit subscribe so you never miss a strategy drop.

    DM me your biggest takeaway on Instagram → @robynclarkcoaching

    Grab my free business guides → linktr.ee/robynclarkcoaching

    Vera’s Instagram | https://www.instagram.com/vera_milan_gervais/

    Vera’s Website | https://www.veragervais.com/

    Vera’s LinkedIn | https://www.linkedin.com/in/vera-milan-gervais/?originalSubdomain=ca

    続きを読む 一部表示
    56 分
  • 237 | What’s Actually Keeping You From Going Full-Time in Your Jewelry Business? with Jenny Dirks
    2025/10/16

    Are you stuck at the bench wondering why growth feels slow…no matter how hard you work?

    In this episode of the Jewelry Business Academy Podcast, I sit down with JBA client Jenny Dirks of Moss Rock Metals to unpack the unsexy truth of scaling a jewelry business: mindset, visibility, and systems. We talk about moving from one-of-a-kind hustle to collection-led sales, why wholesale outreach beats waiting for orders, and how regulating your nervous system is just as important as choosing your pricing strategy. Jenny shares the confidence shifts that helped her step out from behind the bench, embrace being seen, and create a more sustainable model, without losing her artistry. If you want practical encouragement and a roadmap to grow with less burnout and more momentum, this one’s for you.

    What You Will Learn in this Episode:

    1. How to step back from constant making and step into the CEO role
    2. A simple daily blueprint to drive sales (wholesale, collabs, lives)
    3. Nervous system tools that make scaling actually sustainable
    4. Visibility (and rejection) as non-negotiable skills for premium brands

    Topics Discussed:

    • Bench time vs. business time
    • Wholesale collections & outreach
    • Daily 90-day blueprint habits
    • Nervous system regulation for CEOs
    • Visibility, rejection, and confidence
    • Sustainable growth mindset

    __________________________

    Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

    If you loved today’s episode, hit subscribe so you never miss a strategy drop.

    DM me your biggest takeaway on Instagram → @robynclarkcoaching

    Grab my free business guides → linktr.ee/robynclarkcoaching

    Jenny’s Instagram | https://www.instagram.com/mossrockmetals/

    Jenny’s Website | https://mossrockmetals.com/

    続きを読む 一部表示
    42 分
  • 236 | HOT SEAT: What Every Jewelry Designer Needs to Know Before Selling to Stores with Anna Froman
    2025/10/09

    Have you been thinking about getting your jewelry into stores but feel overwhelmed by wholesale, consignment, and inventory management? You’re not alone.

    In this episode of the Jewelry Business Academy Podcast, I sit down with jewelry designer Anna Froman for a hot seat session where we unpack the realities of wholesale and what store owners are really looking for.

    We dive deep into red flags to watch for when working with stores, common mistakes handmade jewelry businesses make when wholesaling, and how to price your pieces so wholesale actually grows your revenue instead of draining your energy. I also share lessons I learned the hard way in my own jewelry business, and how to balance wholesale orders with direct-to-customer sales when your time is limited.

    If you’ve been dreaming of expanding into wholesale or consignment, this episode will give you the clarity, confidence, and strategy you need to do it sustainably.

    What You Will Learn in this Episode:

    1. How to spot red flags in wholesale and consignment relationships
    2. The biggest mistakes jewelry business owners make with wholesale (and how to avoid them)
    3. What retailers actually look for when choosing a jewelry line
    4. How to balance wholesale orders with direct-to-customer sales without burning out

    Topics Discussed:

    • Red flags in wholesale and consignment
    • Mistakes to avoid when wholesaling handmade jewelry
    • Retailers’ priorities when choosing jewelry lines
    • Pricing strategies for sustainable wholesale margins
    • Balancing wholesale, consignment, and direct sales
    • When to hire help in your business

    __________________________

    Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

    If you loved today’s episode, hit subscribe so you never miss a strategy drop.

    DM me your biggest takeaway on Instagram → @robynclarkcoaching

    Grab my free business guides → linktr.ee/robynclarkcoaching

    Anna’s IG → https://www.instagram.com/silfrbyanna

    Anna’s Website → https://silfrmetalart.com/

    続きを読む 一部表示
    1 時間 11 分
  • 235 | What’s the Mindset Shift I Need to Make to Attract Higher-Paying Customers?
    2025/10/06

    Are you tired of attracting bargain shoppers who love your jewelry but never actually buy? In this Momentum Monday episode, I share the one mindset shift every jewelry designer must make to stop discount-chasing customers in their tracks and start attracting aligned, ready-to-invest buyers. We’ll explore how apologetic energy, inconsistent pricing, and treating your business like a hobby repel premium clients and the identity shift you need to embody to call in those who truly value your work. When you shift from selling “just jewelry” to offering a transformation, your confidence, marketing, and sales soar. This episode is packed with practical mindset strategies to help you claim your value, stand firm in your prices, and step into your brand identity with conviction.

    What You Will Learn in this Episode:

    1. Why apologetic energy repels high-value customers
    2. The difference between marketing like a maker vs. a brand
    3. How to position your jewelry as a transformation, not just a product
    4. The identity shift required to attract aligned, ready-to-buy clients

    Topics Discussed:

    • Attracting bargain shoppers vs. premium buyers
    • Mindset and brand identity
    • Shifting from hobbyist to business owner
    • Holding pricing with confidence
    • Storytelling to connect with ideal clients
    • Practical mindset challenge for jewelry designers


    __________________________

    Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

    If you loved today’s episode, hit subscribe so you never miss a strategy drop.

    DM me your biggest takeaway on Instagram → @robynclarkcoaching

    Grab my free business guides → linktr.ee/robynclarkcoaching

    続きを読む 一部表示
    9 分
  • 234 | Why I’m Saying No (and How It’s Helping My Business Grow)
    2025/10/02

    Do you ever feel like no matter how much you do, it’s never enough in your business?

    I’ve been there, and in this episode of the Jewelry Business Academy Podcast, I’m opening up about the big mindset and strategy shifts I’ve made around growth and sustainability. Instead of chasing “more,” I’ve learned the power of seasons in business, when to sprint, when to slow down, and how rest can actually fuel your revenue. If you’ve been feeling overworked, guilty for resting, or unsure how to balance growth with sustainability, this episode will help you realign your business with your energy, priorities, and the lifestyle you truly want.

    What You Will Learn in this Episode:

    1. Why “more” isn’t always the path to scaling
    2. How rest and fun are money-generating activities
    3. The danger of waiting until milestones to feel “worthy” of rest
    4. How to define the season of business you’re in and set boundaries

    Topics Discussed:

    • The trap of overbooking and overextending
    • Building a business around your energy
    • The power of saying no without guilt
    • Embracing seasons of sprinting vs. resting
    • Setting boundaries and non-negotiables
    • Creating a sustainable growth strategy

    __________________________

    Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

    If you loved today’s episode, hit subscribe so you never miss a strategy drop.

    DM me your biggest takeaway on Instagram → @robynclarkcoaching

    Grab my free business guides → linktr.ee/robynclarkcoaching

    続きを読む 一部表示
    22 分
  • 233 | I Don’t Feel Like a Real CEO
    2025/09/29

    Do you ever catch yourself saying, “I just make jewelry on the side”? Or maybe you’ve hit incredible milestones (six figures, sold-out launches) yet deep down, you still feel like an imposter? You’re not alone, and you’re not behind. In this episode of Momentum Monday, I’m sharing what it really takes to embody the CEO identity in your jewelry business.

    I’ll walk you through why waiting for a title or milestone keeps you stuck, and how to step into your CEO role starting today. You’ll learn three practical shifts that will help you lead with vision instead of fear, speak with confidence about what you do, and build the sustainable, profitable brand you know you’re capable of.

    It’s time to stop winging it, stop downplaying your brilliance, and start building with the mindset of a true CEO.

    What You Will Learn in this Episode:

    1. Why waiting for milestones won’t make you feel like a CEO
    2. The mindset shift every jewelry business owner must make
    3. 3 practical ways to embody your CEO identity today
    4. How identity shapes behavior and drives results in your business

    Topics Discussed:

    • The identity gap holding jewelry designers back
    • Vision-based decision-making vs. fear-based decisions
    • The power of a “CEO hour”
    • Speaking about your business with authority
    • Building sustainable growth through mindset shifts

    __________________________

    Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

    If you loved today’s episode, hit subscribe so you never miss a strategy drop.

    DM me your biggest takeaway on Instagram → @robynclarkcoaching

    Grab my free business guides → linktr.ee/robynclarkcoaching

    続きを読む 一部表示
    7 分
  • 232 | She Went from Selling Jewelry from Her Car to a 6-Figure Brand with Jenni Gerhold
    2025/09/25

    Ever feel like you’ll finally be happy “once you hit six figures” in your jewelry business? In today’s conversation, I sit down with Jenni Gerhold of Jenni G Jewellery, one of our most loved guests, to unpack the truth about growth, resilience, and building a brand with heart. Jenni went from selling out of her car to leading a small team, testing new marketing, and stepping into her CEO era. We talk about shifting from survival to scale, the real costs behind revenue milestones, and the mindset work that keeps you moving when business gets heavy. Jenni also shares her powerful new WHY...creating beauty from pain, strength from loss, and purpose from struggle and how anchoring to it changed everything. If you’ve been comparing, second-guessing, or feeling lonely in the process, this episode will ground you and guide you forward.

    What You Will Learn in this Episode:

    1. Why six figures isn’t the finish line and how to plan for real scale
    2. The CEO mindset shift: from “doing it all” to building systems and team
    3. How a clear, emotional WHY drives consistent sales and stamina
    4. Practical ways to protect your time, energy, and headspace as you grow

    Topics Discussed:

    • Survival vs. scale
    • Team building & pop-up operations
    • Pricing, cash flow & inventory realities
    • Crafting a brand WHY that sells
    • Comparison, inner critic & resilience
    • Time/energy management for creatives

    __________________________

    Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

    If you loved today’s episode, hit subscribe so you never miss a strategy drop.

    DM me your biggest takeaway on Instagram → @robynclarkcoaching

    Grab my free business guides → linktr.ee/robynclarkcoaching

    {Insert Guest Details, where applicable}

    Jenni's Instagram: https://www.instagram.com/jennigjewelry/

    Jenni's Website: https://jennigjewelry.net/

    続きを読む 一部表示
    50 分
  • 231 | I’m Constantly Second-Guessing Everything…My Brand, My Prices, My Designs
    2025/09/22

    Do you feel like you’re constantly second-guessing yourself, your prices, your designs, even your logo? It’s exhausting, isn’t it?

    In this week’s Momentum Monday episode, I’m breaking down the real reason behind all that overthinking and showing you how to build unshakable trust in your vision, your value, and your voice. You’ll learn how to stop tweaking, start launching, and finally move forward with confidence. Because the truth is, your business can’t grow faster than your belief in yourself. And once you shift from doubting to doing, everything changes.

    What You Will Learn in this Episode:

    1. Why second guessing is a symptom of deeper self-doubt
    2. How perfectionism disguises itself as “being thorough”
    3. Three simple tools to build self-trust as a business owner
    4. Why clarity comes through action…not before it

    Topics Discussed:

    • The constant loop of doubt and indecision
    • Fear of being wrong, judged, or seen
    • The 48-hour decision rule
    • Creating a “proof list” to stack evidence of success
    • Why you must create before you consume
    • Building confidence through messy action

    __________________________

    Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

    If you loved today’s episode, hit subscribe so you never miss a strategy drop.

    DM me your biggest takeaway on Instagram → @robynclarkcoaching

    Grab my free business guides → linktr.ee/robynclarkcoaching

    続きを読む 一部表示
    8 分