Work with me 👉 https://www.jewelrybusinessacademy.ca/

Are you treating your jewelry business like a hobby… or like a real business?

In this episode of the Jewelry Business Academy Podcast, I'm joined by Alena Mack, a nature-inspired sterling silver jewelry designer who shares her journey from stay-at-home mom on an off-grid homestead to building serious momentum in her business, including paying herself consistently and adding over $20,000 in sales compared to last year.

We talk about the mindset shift from artist to CEO, how email marketing transformed her online jewelry sales (even during busy show season), and why hiring help is often the key to creating real freedom. If you've been relying heavily on markets, avoiding visibility, or struggling to pay yourself consistently, this conversation will give you clarity and confidence.

This episode is your reminder that growth is possible and it starts with how you see yourself.

What You Will Learn in this Episode:

1. How to start paying yourself consistently (and why it changes how you show up)

2. Why email marketing drives online jewelry sales — even with a small list

3. How to shift from "artist" mindset to CEO identity without the imposter spiral

4. Why your first hire should happen sooner than you think (and how it creates freedom)
   

Topics Discussed:

• Alena Mack's journey into silversmithing and finding her creative medium

• Motherhood, identity shifts, and building a jewelry brand

• Paying yourself a percentage of sales

• Growing online sales beyond art shows

• Overcoming fear of showing your face on Instagram

• Hiring support and stepping into the CEO role
  
  

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

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Instagram | https://www.instagram.com/alenamayjewelry/

Website | https://www.alenamay.com/