Work with me 👉 https://www.jewelrybusinessacademy.ca/

Are you treating your jewelry business like a hobby… or like a real business?

In this episode of the Jewelry Business Academy Podcast, I'm joined by Alena Mack, a nature-inspired sterling silver jewelry designer who shares her journey from stay-at-home mom on an off-grid homestead to building serious momentum in her business, including paying herself consistently and adding over $20,000 in sales compared to last year.

We talk about the mindset shift from artist to CEO, how email marketing transformed her online jewelry sales (even during busy show season), and why hiring help is often the key to creating real freedom. If you've been relying heavily on markets, avoiding visibility, or struggling to pay yourself consistently, this conversation will give you clarity and confidence.

This episode is your reminder that growth is possible and it starts with how you see yourself.

What You Will Learn in this Episode:

1. How to start paying yourself consistently (and why it changes how you show up)

2. Why email marketing drives online jewelry sales — even with a small list

3. How to shift from "artist" mindset to CEO identity without the imposter spiral

4. Why your first hire should happen sooner than you think (and how it creates freedom)
   

Topics Discussed:

• Alena Mack's journey into silversmithing and finding her creative medium

• Motherhood, identity shifts, and building a jewelry brand

• Paying yourself a percentage of sales

• Growing online sales beyond art shows

• Overcoming fear of showing your face on Instagram

• Hiring support and stepping into the CEO role
  
  

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/alenamayjewelry/

Website | https://www.alenamay.com/

Work with me 👉 https://www.jewelrybusinessacademy.ca/

Ever feel like you know exactly what to do in your jewelry business… but you still can't seem to do it?

In this episode of the Jewelry Business Academy podcast, I'm sitting down with Dr. Noah St. John, known as the "Zero Friction Doctor," to talk about the invisible resistance that keeps so many jewelry business owners stuck. We unpack why "trying harder" doesn't work when your subconscious is driving the car, how willpower fails when you're fighting 95% of your mind with only 5% awareness, and why every business problem is actually a friction problem. Dr. Noah shares his powerful "foot on the brake" metaphor, how to identify your "head trash," and the simple shift that helps you stop circling and finally build momentum.

If you're ready to move forward with more ease, clarity, and confidence...this one's for you.

What You Will Learn in this Episode:

1. Why "I know what to do, but I can't do it" is usually a subconscious friction issue (not a strategy issue)
2. How to spot the real problem vs. the symptoms (and stop wasting money trying to fix the wrong thing)
3. A simple way to identify your "head trash" so you can stop self-sabotaging growth
4. How habits like procrastination actually work—and how to change the routine without relying on willpower
   
   

Topics Discussed:

• "Zero friction" and the foot-on-the-brake metaphor
• Subconscious blocks and the iceberg principle (5% vs 95%)
• Why willpower and motivation don't create lasting change
• Procrastination as a habit loop (cue, routine, reward, craving, belief)
• Fear of success, fear of visibility, and out-earning partners
• Systems, community, and accountability for consistent action
  
  

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/noahstjohn/

Website | https://noahstjohn.com/

Books | https://noahstjohn.com/books/

Work with me 👉 https://www.jewelrybusinessacademy.ca/

Ever wonder why your jewelry business feels harder in one season and lighter in another, even when you're doing "all the right things"?

In this Hot Seat episode, Elle Offord from Pretty Steep takes over the mic and asks me the real questions, from moving across the country to what it actually takes to build a resilient business and mindset. We talk about why environment matters more than people think, what shocked me most when I left corporate, and how mental health and nervous system regulation can make or break your ability to lead. I also share the honest coaching conversations I have inside the Jewelry Business Academy, plus what I'd do if I took over Elle's brand for a day to increase connection, visibility, and sales.

If you've been craving clarity, structure, and more confidence showing up online, this episode will meet you right where you are.

What You Will Learn in this Episode:

1. Why your environment can expand your goals, creativity, and confidence as a jewelry business owner
2. The biggest mindset shifts when moving from corporate to entrepreneurship
3. How to spot when you're pushing too hard, and how to slow down without losing momentum
4. What "showing up politely" looks like in marketing, and how to build deeper connection that drives sales
   
   

Topics Discussed:

• Moving to BC and how location impacts energy, community, and growth
• Leaving corporate and what no one tells you about entrepreneurship
• Mental health, triggers, and building resilience as a business owner
• Revenue-driving tasks vs. "busy work" (especially during wholesale deadlines)
• Social media shifts, connection-based marketing, and content fatigue
• Honest coaching, accountability, and lowering the wall as the face of your brand
  
  

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/prettysteep

Website | https://prettysteep.co/