We’re officially in Q4, and there is still plenty of year left to work with.

Q4 has consistently been my biggest cash-flow season, but I don’t assume a strong final quarter will just happen. I look at what the business actually needs to produce, what I’m selling between now and the end of the year, and what needs to happen to support those sales.

In this episode, I’m breaking down the three things I’m looking at for Q4: money, marketing, and mindset.

We’ll start with the numbers so you can figure out the actual gap between the revenue already committed and what you want the business to produce. Then we’ll use that number to determine the marketing effort and runway you actually need. And finally, we’ll look at the mindset you’re bringing into these final months, especially the fear, doubt, or worst-case thinking that can influence your decisions even when the data says something different.

Why You Should Listen

• Learn how to reverse-engineer what Q4 actually needs to produce based on your desired take-home pay, expenses, taxes, and other financial goals.
• Use cash-flow projections to account for current contracts, payment plans, and upcoming renewals so you can identify your real revenue gap.
• Figure out the marketing runway you need between now and your next enrollment period, whether you’re introducing something new, relaunching an existing offer, or opening a few client spots.
• Plan the messaging your buyers need to hear before you ask for the sale, instead of only planning how much content you’re going to create.
• Learn how I use data and mindset together, including the exercise I use to get the worst-case scenario out of my head and make room for what could actually go right.

If you haven’t fully mapped out Q4 yet, you’re not too late.

Give yourself an hour or two after listening to look at three things: What does Q4 actually need to produce? What needs to happen between now and the sale? And what assumptions are influencing how you’re approaching the rest of the year?

You don’t need to cram twelve months of goals into the final three, but you also don’t need to mentally check out because we’re approaching the holidays.

There is still plenty of year left to work with.

Resources Mentioned:

Money Date Kit — This is the exact checklist I use each month to review my business and personal finances and build my own Money Date routine.

Cash Flow Calculator — Use the Cash Flow Calculator to map your desired take-home pay, taxes, financial goals, revenue targets, and the number of clients or sales you need to reach your goals.

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

What gets someone to buy your coaching program isn't always the same thing that keeps them working with you and earns the renewal. In this episode, I break down the difference between marketing for the initial sale and marketing for client retention, and why clearly communicating the result, promise, and transformation matters at different stages of the buyer journey.

Why You Should Listen

• Separate acquisition marketing from retention marketing so you're speaking to the buyer's actual stage of awareness and trust.
• Learn the difference between your process and your promise so your content communicates the outcome, not just everything included in your delivery.
• Make your transformation tangible with concrete examples, before-and-afters, scripts, role plays, and other forms of outcome-focused content.
• Build a smarter offer ecosystem by recognizing the new problem created after a client achieves the initial result instead of cramming every solution into one offer.

Learn how to create marketing and messaging that sells coaching and service-based offers by distinguishing the promise from the process, the initial purchase from the renewal, and acquisition marketing from retention marketing. This episode covers client results, buyer psychology, messaging strategy, content marketing, and succession offers.

Resources mentioned in this episode:

• Market Like a CEO - Designed for business owners who want to sharpen their messaging and marketing so they can communicate the outcome their offer creates, attract the right buyers, and move prospects toward a buying decision.
• The Messaging Minimind - For business owners who want more personalized support with their messaging. Get expert feedback and guidance to clarify what you’re saying, strengthen your messaging, and make it easier for the right buyers to recognize why your offer is relevant to them.
• Sara Qureshi (Muslim Parenting Coach) - Instagraminstagram.com/saraqureshi.coach
  More actions

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

Last month, I signed two $20K+ clients who had been following me for years, one since 2018 and another since 2021. Neither was publicly engaging with my content, but when the timing was right, they reached out ready to work together. In this episode, I’m breaking down what those sales taught me about the invisible buying journey, audience trust, marketing consistency, and why quiet engagement doesn’t necessarily mean your marketing isn’t working.

Why You Should Listen

• Understand the invisible buying journey: Learn why a buyer’s decision often starts long before they DM you, book a call, or make an offer.
• Stop overvaluing visible engagement: Get a better framework for interpreting likes, comments, DMs, and other immediate marketing signals.
• Improve high-ticket marketing: Understand why trust, relational connection, and a strong body of work matter when you sell a higher-ticket service or coaching offer.
• Make your messaging more precise: Learn how to help an existing audience recognize that your solution is relevant to the problem and circumstances they are experiencing right now.

I break down how content marketing, audience trust, messaging, and the long-term buyer journey contributed to two recent $20K+ client sales. We’ll talk about lurkers, silent decision makers, high-ticket sales, marketing consistency, buyer timing, and how to make your messaging more precise so the right clients can recognize when your offer is for them.

Resources mentioned in this episode:

• Market Like a CEO - Designed specifically for business owners selling high-ticket, premium-priced offers who want to attract and convert discerning buyers. Learn how to build marketing and messaging that speaks to the right buyers and moves them toward a buying decision without relying on influencer-style content.
• The Messaging Minimind - For business owners who know their messaging needs to be sharper and want hands-on support to make it happen. Get personalized audits, content reviews, and expert feedback to clarify what you’re saying, strengthen your messaging, and build a body of work that helps the right buyers recognize why your offer is for them.

Enroll in Market Like A CEO™: https://marketlikeaceo.com

Your audience has evolved. Their buying behavior has too. Market Like A CEO™ helps you refine your messaging to reflect your depth, build trust, and convert more aligned clients. Enrollment closes Tuesday, May 7th, 2025. Learn more: https://marketlikeaceo.com

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.