Jennifer Ortiz: Humans Make Marketing Work
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Jennifer Ortiz: Humans Make Marketing Work
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Jennifer Ortiz, EVP of Marketing at Progress, joins 10 Minute Martech to share how marketers can keep the human touch alive in an AI-driven world.
As AI agents reshape customer journeys, Jennifer and Sara dive into why personalization still matters, how the AI era is unlocking new opportunities for marketers, and practical ways to put AI tools to work. They also explore the future of SEO—and why keeping content fresh is critical for AI-powered marketing strategies.
Jennifer:
“Talking to your customers, your communities, user groups, your peers—that's going to keep human connection. Building trust is a human element.”
Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Connect with Jennifer: linkedin.com/in/jennifer-ortiz-8428572
Learn more about Progress: www.progress.com
Timestamps:
00:35 - Classic, Moderate, and New MarTech Challenge
02:00 - AI and Marketing: The Future is No
04:25 - Human-Centered Marketing in a Tech-Driven World
06:30 - Practical Applications of AI in Marketing
09:15 - Content in the AI Era