Jennifer Krenson: Operations, Parenthood & the Power of Listening
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Jennifer Krenson: Operations, Parenthood & the Power of Listening
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🎧 Episode 8 — Jennifer Krenson: Operations, Parenthood & the Power of Listening
She didn’t just grow with the industry — she helped define it.
From leasing apartments with a paper application to running operations for 4,300+ homes, Jennifer Krenson has lived every side of this game.
📈 Multi-family, SFR, and now BTR — she’s seen it all.
💥 Faced the doubters.
🚧 Built teams from scratch.
🏠 And stayed grounded in the real why: creating homes, building community, and solving housing shortages.
This isn’t theory — it’s lived experience from one of the SFR/BTR industry’s most respected operators.
And on this pod? She’s real about ALL of it:
→ The doubts when jumping to SFR
→ The chaos of scaling from site teams to fleets
→ Blended family life + when parenting shifts from control to connection
→ And yes… even skydiving stories that make it all make sense.
You want leadership?
You want relatable?
You want real?
This episode delivers.
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