
Jared Ward & Brendon Beebe: Coding with AI, Overcoming Scaling Challenges, Founding Team Dynamics
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(00:00:00) Introduction to the Startup Ignition podcast with hosts Tyler John and guests Jared Ward (CEO) and Brendan Beb (CTO) of Luminous
(00:02:06) Icebreaker game: "Invest or Pass" begins with AI-powered procurement assistant scenario
(00:04:07) Second scenario: Virtual reality travel experience
(00:05:52) Third scenario: Blockchain-based voting system
(00:10:24) Transition to main podcast agenda, starting with Jared and Brendan’s backgrounds
(00:11:00) Brendan’s early story: Getting in trouble at BYU for hacking the registration system
(00:15:21) Brendan’s first project with Tyler and lessons on working with co-founders vs. offshore teams
(00:20:34) Brendan’s move to another startup and lessons on acquisitions and cap tables
(00:24:36) Brendan joins ForUp Golf Software as a contractor and later CTO
(00:28:37) Importance of a technical co-founder for complex systems like Luminous
(00:31:20) Luminous raises a multi-million dollar round; comparison to ForUp’s slow growth
(00:33:57) Jared’s background: From e-commerce to CEO of Qualtree and founding Luminous
(00:38:07) Luminous’ early days: Self-funded with beta customers and premature scaling issues
(00:41:12) Fundraising $2.1–2.7M in 2021 and facing challenges of too much capital too soon
(00:43:11) Brendan joins Luminous as CTO after ForUp’s acquisition; perfect timing
(00:47:42) Rebuilding Luminous with lean principles after premature scaling
(00:49:42) Defining Luminous’ purpose: Solving modern commerce challenges
(00:51:58) Advice to founders: Have hard conversations early to define the problem and solution
(00:53:20) Brendan on the joy of building again at Luminous and leveraging existing solutions
(00:55:03) Impact of AI on Brendan’s role as CTO and coding efficiency
(00:59:55) Closing thoughts and announcement of Luminous’ $3M raise at $28M valuation
(01:01:19) Final lessons: Optimism, skepticism, and enjoying the startup journey
(01:02:08) Podcast wrap-up and call to follow Luminous
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