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Jared VanderMeer - An Eye For Making An Impression On Social

Jared VanderMeer - An Eye For Making An Impression On Social

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 In this episode of the Sweet on Leadership podcast, Tim chats with marketing expert and content creator Jared VanderMeer as he shares his proven approach to long-term brand success. He emphasizes the power of a well-structured touch point cycle, where consistent and authentic content builds trust and drives engagement. Instead of chasing quick ROI, Jared urges businesses to focus on lifetime customer value and to track meaningful metrics like watch time and impressions over vanity likes. With a 90-day commitment to content creation and a strategic marketing budget, businesses can create lasting connections that lead to sustainable growth.Tim and Jared dive into the myths of social media success, the importance of storytelling, and the balance between quality and quantity. They explore why brands should showcase real-life applications of their products instead of aiming for perfection, and why avoiding shortcuts is key to long-term impact. If you’re ready to shift your mindset from instant wins to building a brand that truly resonates, this episode is packed with actionable insights to help you make it happen. About Jared VanderMeerJared VanderMeer is a digital marketing specialist, public speaker, and entrepreneur. He’s also the creative muse and pioneering spirit behind Magnolias Consulting Group in Canada. From podcasting and videos to blogs and books, Jared is dedicated to driving home the importance of value-based marketing in our modern digital era.If there’s one thing that defines JV above all else, it’s being a Canadian content maker. In the past few years, he has poured all his effort into expanding JV content into all the formats technology has made possible. As an agency owner, JV helps clients grow their businesses on a daily basis, but as a content creator, he takes that goal a step further by sharing his knowledge and experience with brands on a larger scale. JV's debut book If You Sell, You Lose is a step-by-step guide on how to add value to your brand through your digital marketing. It’s just one piece of the larger vision Jared holds for marketers, brand and business owners, and startups. You can also grab free guides, templates, content maps, and more at www.jaredvandermeer.com.Resources discussed in this episode:TransRockies Moab Run the RocksNear Me VictoriaIf You Sell, You Lose by Jared VanderMeer--Contact Tim Sweet | Team Work Excellence: WebsiteLinkedIn: Tim SweetInstagramLinkedin: Team Work ExcellenceContact Jared VanderMeer: Website: jaredvandermeer.comInstagram: @wild.vandermeerInstagram: @jared_vandermeerTikTok: jared.vandermeer--TranscriptJared 0:01 What I try to do is get leaders and individuals to understand that you have to think about it just slightly differently. Create a touch point cycle. Create a brand, validate that brand, create a whole bunch of touch points in a circle, and when the timing's right, you're going to capture that customer. You're going to capture that lifetime value. Very, very few, I would say under 2% of leaders are thinking long term, lifetime value rather than ROI, and that's what we want to try to change the conversation to.Tim 0:33 I'd like to ask you some questions. Do you consider yourself the kind of person that gets things done? Are you able to take a vision and transform that into action? Are you able to align others towards that vision and get them moving to create something truly remarkable? If any of these describe you, then you, my friend, are a leader, and this show is all about and all for you. I'm Tim Sweet. Welcome to the 51st episode of the Sweet on Leadership podcast. Tim 1:06Hey everybody, welcome back to the Sweet on Leadership podcast. Once again, we're joined by a very eclectic and interesting leader, somebody with a perspective that I am sure none of you will have. This is my good friend. And actually, I guess, family by marriage. Jared VanderMeer, Jared, thanks for coming on the show today. I really appreciate it. Jared 1:26Thanks for having me, Tim, thanks.Tim 1:28You and I have a history of long talks about business. We annoy our families when we get together for Christmas or Thanksgiving or whatever, because we volunteer for doing the dishes. And then we sit there and we workshop stuff, and we dig deep. And boy, for anybody who isn't a leadership geek or a business geek like you and me, they're all waiting for us to, you know, hurry back and play cards or something. And a lot of people just don't get it, I think right or feel left out, maybe. Jared 1:57 You get addicted to business and you get addicted to these types of things, and we just love talking about it. So when we get that moment to sit down over dishes and talk about it, we just get excited, and we just can't stop so getting back to the other stuff is secondary to getting through our business chat. Tim 2:14 And we've always had a really great split. We can be family, and I think that's really important, and then we can ...

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