In this episode of the Sweet on Leadership podcast, Tim chats with marketing expert and content creator Jared VanderMeer as he shares his proven approach to long-term brand success. He emphasizes the power of a well-structured touch point cycle, where consistent and authentic content builds trust and drives engagement. Instead of chasing quick ROI, Jared urges businesses to focus on lifetime customer value and to track meaningful metrics like watch time and impressions over vanity likes. With a 90-day commitment to content creation and a strategic marketing budget, businesses can create lasting connections that lead to sustainable growth.

Tim and Jared dive into the myths of social media success, the importance of storytelling, and the balance between quality and quantity. They explore why brands should showcase real-life applications of their products instead of aiming for perfection, and why avoiding shortcuts is key to long-term impact. If you’re ready to shift your mindset from instant wins to building a brand that truly resonates, this episode is packed with actionable insights to help you make it happen.

About Jared VanderMeer

Jared VanderMeer is a digital marketing specialist, public speaker, and entrepreneur. He’s also the creative muse and pioneering spirit behind Magnolias Consulting Group in Canada. From podcasting and videos to blogs and books, Jared is dedicated to driving home the importance of value-based marketing in our modern digital era.

If there’s one thing that defines JV above all else, it’s being a Canadian content maker. In the past few years, he has poured all his effort into expanding JV content into all the formats technology has made possible. As an agency owner, JV helps clients grow their businesses on a daily basis, but as a content creator, he takes that goal a step further by sharing his knowledge and experience with brands on a larger scale.

JV's debut book If You Sell, You Lose is a step-by-step guide on how to add value to your brand through your digital marketing. It’s just one piece of the larger vision Jared holds for marketers, brand and business owners, and startups. You can also grab free guides, templates, content maps, and more at www.jaredvandermeer.com.

Resources discussed in this episode:

• TransRockies Moab Run the Rocks
• Near Me Victoria
• If You Sell, You Lose by Jared VanderMeer

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Contact Tim Sweet | Team Work Excellence:

• Website
• LinkedIn: Tim Sweet
• Instagram
• Linkedin: Team Work Excellence

Contact Jared VanderMeer:

• Website: jaredvandermeer.com
• Instagram: @wild.vandermeer
• Instagram: @jared_vandermeer
• TikTok: jared.vandermeer