In this episode of The Feed Science Podcast Show, consultant Jared Froetschner breaks down what it really takes to start a feed manufacturing business in today’s tough regulatory and economic landscape. He talks through how R&D, product differentiation, and smart pricing can make or break your success. From protecting your ideas to managing long sales cycles, it’s packed with practical advice for anyone looking to build a business in animal feed. Listen now on all major platforms!

"Every feed product must clearly demonstrate added value to the customer, or it will be reduced to a price war."

Meet the guest: Jared Froetschner holds a Master’s degree in Grain Science and a Bachelor’s in Feed Science from Kansas State University. With over 25 years of experience across leading firms like Elanco, DSM, and Purina, he now serves as Managing Partner at White River Ag Consulting, LLC. Focused on innovation and operations in feed manufacturing, Jared offers strategic guidance to the U.S. feed industry.

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What will you learn:

• (00:00) Highlight
• (00:56) Introduction
• (04:62) Starting a feed business
• (06:10) Defining product value
• (10:18) Patent protection advice
• (11:47) Scaling production
• (19:60) Product pricing strategy
• (28:11) Final Questions

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