Jaguar will cease production of its last internal combustion cars at the end
of the year, becoming an electric only manufacturer, also moving further
upmarket. Ending 90 years of the celebrated Jaguar brand as it navigates a
new future. According to Jaguar’s chief creative officer Gerry McGovern
“the new electric model is the result of brave, unconstrained creative
thinking and unwavering determination – the foundation stone for a new
family of Jaguars that will look unlike anything you’ve seen before.” For
many aficionados it’s a sad day, 90-years of history and heritage lost, even
the Jaguar leaper badging will disappear with the company only expecting
to retain around 10-15 percent of its existing customers. This week I’ve
been driving the Jaguar F-Pace SVR 575 Ultimate Edition SUV, in bright
yellow no less, the last ever V8 from the British brand and what an engine –
just 60 examples of this Ultimate Edition will be available and bound to
become collectors’ items. Sitting on 22-inch wheels this SVR looks
menacing even before you fire its 5-litre supercharged V8 – an all-wheel
drive upper luxury SUV at $182,000, and as a limited edition and the last of
the line, likely to retain its value well. Drive details next. I’m David Berthon

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