Small details make or break brands. Brandon Coleman Jr shows how bad parking damaged a $50M healthcare provider’s patient experience, off-brand music sent a restaurant’s guests headed for the doors, and free candy at the counter made a gym look like a joke. His message: every detail speaks for your brand — whether you notice it or not. If you’re sloppy with the “little things,” you’re eroding trust and leaving money on the table. Brandon gives listeners tools to audit their customer journey and fix the cracks — because great brands aren’t built solely on big slogans or glossy campaigns. They’re built one small detail at a time. Tune in and turn your Brand ON!

————

Ask Brandon ANY Question!

https://www.brandoncolemanjr.com/brand-on/#index

Order Brand ON! The Book

https://www.brandoncolemanjr.com/order-book/

————

Connect and Follow Brandon Coleman Jr

Email: bcj@brandoncolemanjr.com

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr

————

Transcript (with chapter marks)

00:01:18 Start the Day Right With Lavazza Coffee

Brandon Coleman Jr: That great Italian roast, I just love the deep, rich flavor. It's the best I've done in my coffee quest. They're a great team member of mine, and I hope you get the chance to experience them soon. I absolutely love it. Thank you, Lavazza.

00:02:05 Attention to Detail is Everything!

Brandon Coleman Jr: The truth behind great brands is they pay attention to the details, the little things - the things you may think no one is noticing or nobody cares about.

00:02:40 Great Things Come in Small Packages

Brandon Coleman Jr: Great brand alignment initiatives do think of everything. Even the smallest thing can make the biggest difference, whether it's a visual, a sound, a sight, a smell, a link, a post, a graphic.

00:05:00 How NOT to do Business

(Consulting for a multi-million dollar healthcare provider)

Brandon Coleman Jr: A worker in the pay booth brings forth a bad attitude and gruffly says, “That'd be $15,” not, “How are you today? How was your appointment?” Nothing, just “That'd be $15.” That's why they needed a proctologist. That was not the way to send a patient back out into the world.

00:05:36 Doubling Your Business

(Consulting for a multi-million dollar healthcare provider)

Brandon Coleman Jr: We came up with a strategy of growing their new patient numbers by encouraging every existing patient to just refer one new patient, just one. That's called doubling your business almost overnight, and it worked.

00:06:38 Brand Off Restaurant

Brandon Coleman Jr: Not once have I decided to go eat some Texas comfort food and want to hear MC Hammer. We left before ordering. That's brand off.

00:07:34 Tootsie Rolls in a Workout Center, Brand OFF

Brandon Coleman Jr: How can you take them seriously about their services? Come on, man, tootsie rolls in a workout center? What do the little things say about you and your craft?