You've probably heard the term "moving the goalposts," that is, a deceptive argument strategy in which you change the question, the criteria, or the standard by which you are evaluating something. The metaphor comes from sports, and it's a good metaphor for personal finance. Early in our adult lives we make a lot choices because money is scarce -- you choose to live with roommates instead of your own apartment, you skip buying something you want to prioritize schooling or training, for instance -- but as we get older and accumulate more financial resources our standards change and our choices change along with that. The goalposts move, so to speak.

Some call that lifestyle inflation or lifestyle creep, but Jesse doesn't like the term. It connotes something bad, something you shouldn't indulge in, but as Jesse points out, it's perfectly reasonable to want more things and different living conditions when you're older. That moldy apartment might have been fine as a college student, but with a family of five you probably want cleaner, more spacious accomodations.

So instead think of living a more expansive life as the goalposts shifting over time, and that's ok. Just take some time to reflect back on where those goalposts started, and appreciate how well your spending aligns with your priorities.

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