Is it AI Search that matters now - not SEO?
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Is it AI Search that matters now - not SEO?
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What happens when 96% of web traffic could vanish overnight? Google’s AI Overviews are rewriting the rules, serving up instant answers before you ever hit a link. That means fewer clicks for everyone — except maybe Neil Patel. Small publishers, niche bloggers, even your favorite weird recipe site are feeling the squeeze as algorithms curate consensus and flatten expertise into soundbites. And yes, sometimes that means glue ends up on pizza.The open web is fighting back with podcasts, newsletters, and paywalls — but will it be enough to outsmart an algorithm that doesn’t care who gets left behind? The future isn’t just about convenience; it’s about whether we’re willing to trade curiosity for speed or demand something better from our digital overlords. This episode is presented by platformeconomies.com - and if you are interested in matters of architecture, make sure to get my book on IT Architecture today: https://a.co/d/gK7YzOL (US) / https://amzn.to/3OkwqE9 (DE)