Is Your Marketing Actually Working? Dreamdata's Steffen Hedebrandt Has The Answer
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Is Your Marketing Actually Working? Dreamdata's Steffen Hedebrandt Has The Answer
-
ナレーター：
-
著者：
このコンテンツについて
Long customer journeys and fragmented data sources have broken B2B marketing attribution. So, what are marketers going to do about it? And is there a way to give credit where credit is due along the buyer journey?
In this episode, Patrick talks to Dreamdata's Steffen Hedebrandt about how marketers can build a data-driven attribution model that isn't just about the last touch.
They got into the weeds about:
→ The broken B2B attribution model and how to use AI-powered attribution to prove ROI
→ A strategy to map full customer journeys (to give credit to sales and marketing)
→ Ways to build better retargeting audiences and reduce CAC
→ How data can align marketing + sales with shared buyer signals
If you are a B2B marketer, demand gen leader, or CMO who is tired of defending what's working to get budget, this is the blueprint for you.
Bon appétit 🤌