We’ve all seen the “mommy juice” memes, the mugs that say “this might be wine,” and the jokes about hiding in the pantry with a glass just to survive. On the surface, it looks like humor and solidarity. But underneath, Wine Mom culture is a trap — one that targets women at their most vulnerable.

In this episode of Wayward Sober, Sarah shares her own story: drinking heavily, quitting cold turkey after a positive pregnancy test, and then facing postpartum exhaustion, body changes, loneliness, and guilt — all while a culture told her that wine was the answer.

We’ll talk about:

• How Wine Mom culture normalizes alcohol as coping and bonding in motherhood

• The double standard between “quirky” drinking and “problem” drinking for moms

• The ways postpartum depression, body dystopia, and sleep deprivation make women easy targets for alcohol marketing

• Why memes and jokes hide the reality of post-party depression and guilt

• Two practical tools (IFS + CBT based) you can use when cravings or overwhelm hit

This conversation is centered on women, but men need to listen too. Partners, fathers, and friends need to understand this hidden struggle — because behind the jokes, so many women are silently fighting to survive.

• 📘 Free Guide: 3 Radical Mind Shifts for the Sober Curious → Grab It Here!

• 👥 Join the Wayward Sober Collective (6-week group program) → waywardsober.com

• Canada’s Guidance on Alcohol & Health (CCSA): https://www.ccsa.ca/en/guidance-tools-resources/substance-use-and-addiction/alcohol/canadas-guidance-alcohol-and-health

• Statistics: About 23% of new mothers in Canada experience postpartum depression or anxiety (Statistics Canada, 2019)