Are you ready for the future of fashion e-commerce? Google is making a massive bet on AI shopping, set to transform how consumers discover and purchase products online!

In this unmissable episode, we delve into Google's latest AI-powered updates, unveiled at its annual I/O developer conference, and explore what they mean for your online retail strategy. Discover how Google's new 'AI Mode' goes beyond traditional search results, providing summarised answers to complex fashion queries like "what pairs well with this item?" and delivering highly relevant product listings. Imagine your customers receiving instant, personalised style advice directly from search – a true game-changer for product discovery!

But that's not all. We dissect the groundbreaking 'agentic checkout' feature, allowing Google's AI to automatically purchase items for users once a pre-set price, size, or colour is met, streamlining the buying process like never before. Plus, get the inside scoop on Google's enhanced virtual try-on technology, which now allows users to upload their own full-length photos to see how millions of apparel items might look on them – a significant leap for enhancing the online shopping experience and potentially reducing returns.

This episode unpacks the crucial implications for fashion brands and retailers. Learn how to ensure your products are optimally surfaced in this new AI-driven landscape, with a focus on the importance of maintaining up-to-date product information and leveraging Google's Merchant Center. We discuss how generative AI aims to help shoppers navigate overwhelming choices, improving overall product discovery – an area half of executives identified as having immense potential. While 'hallucinations' or inaccurate information pose a challenge, Google is implementing safeguards to ensure the accuracy of purchases.

Tune in to understand why AI shopping isn't just a fleeting trend, but a fundamental shift promising more personalised customer journeys and unparalleled opportunities for growth in fashion e-commerce. Don't get left behind – the future of online retail is here, powered by Google's AI!