In this episode of the International Trade Resource Podcast, host Kim Kirkendall chats with Ying Lu, founder of Blue Lake Packaging and former global operations leader at Apple. With a rich background in industrial engineering and a passion for sustainable design, Ying brings a practical, design-forward perspective to a topic many companies overlook: packaging. But this isn’t just about logos and pretty boxes—this conversation dives into how packaging can be a powerful lever for reducing costs, improving sustainability, and navigating complex tariff structures.

Ying shares the three guiding principles her team uses to help clients streamline packaging: reducing unnecessary materials, designing packaging as a product itself, and simplifying manufacturing processes. Along the way, she gives real-world examples—from replacing instruction booklets with QR codes to optimizing shipping volumes and reducing tariffs by rethinking where and how packaging is applied. She also underscores how small changes in design can yield big savings, both financially and environmentally.

Kim and Ying go beyond theory to discuss how companies can make meaningful strides in sustainability without compromising brand identity or functionality. They break down what recyclable really means in practice, how to tailor packaging messaging to resonate with customers, and why visiting a recycling facility might just change the way you approach your next product launch. Whether you're a trade professional, supply chain leader, or brand manager, this episode will get you thinking outside the box—literally.

Key Takeaways:

● The three core principles of cost-saving packaging design

● How smart packaging choices can reduce landed costs and tariffs

● What companies get wrong about sustainability—and how to fix it

Tune in to learn how packaging can be more than just a container—it can be a competitive advantage.

Episode Sponsors:

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Corporate Services and full Accounting/CPA/Tax for China.

Website: www.intltraderesources.com

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Disclaimer: The content of this podcast is for informational purposes only and does not constitute legal or commercial advice. We provide no guarantee for the accuracy of the information provided. Reproduction or transmission of this podcast is strictly prohibited.

Today on the International Trade Resources Podcast, our host Kim Kirkendall is joined by Nathan Reed, a licensed customs broker and Director of Customs and Foreign Trade, to discuss the importance of knowledgeable and reliable customs brokers. Navigating the complexities of international trade regulations and customs compliance can be complex, and knowing how to make the most of your relationship with a trusted customs broker can simplify the process!

First, Kim and Nathan dive into the functions and responsibilities of customs brokers, which include; transmitting data to ensure import shipments clear customs, communicating with freight forwarders and carriers, calculating duties and taxes. Brokers can also arrange transportation, support HTS determination, record-keep, and support customs audits.

Next, Nathan lends advice on how companies should leverage the knowledge of their customs broker partners on import regulations and compliance. The customs brokers have an understanding of product requirements, can provide guidance on record-keeping and compliance, and advise on proper duty and tax application.

Lastly, Kim and Nathan explore considerations for companies who are looking to retain a customs broker directly. This includes how to find a good customs broker, the importance of considering service levels, assessing the broker's knowledge and expertise, evaluating value-added services, and ensuring sufficient staffing and support from the broker.

Listen now and start exploring ways you can leverage your custom broker’s expertise today!

KEY TAKEAWAYS:

• The often overlooked functions and responsibilities of customs brokers
• Advice on how companies should leverage the knowledge of their customs broker partners on import regulations and compliance
• Considerations for companies looking to retain a customs broker directly

Episode Sponsors:

If you liked this episode - Buy Me a Coffee - it’s a great way to help us cover the out of pocket costs. LINK: https://www.buymeacoffee.com/kimkirkendall

Acclime China:

https://china.acclime.com/

Corporate Services and full Accounting/CPA/Tax for China.

Website: www.intltraderesources.com

Email: intltradepodcast@gmail.com

Disclaimer: The content of this podcast is for informational purposes only and does not constitute legal or commercial advice. We provide no guarantee for the accuracy of the information provided. Reproduction or transmission of this podcast is strictly prohibited.

In this episode of the International Trade Resource Podcast, host Kim Kirkendall chats with international marketing consultant Kathryn Read, dialing in from Vienna to unpack the art and science of negotiating import duties and tariffs. They kick off by discussing who traditionally bears the cost of import duties under common Incoterms and why building a comprehensive “price map” with your importer is critical to staying competitive.

As the conversation unfolds, Kim and Catherine dive deep into the tactics for transparent, partnership-style conversations with your distributor. They also explore effective maneuvers for short-term volatility —think pre-tariff shipments and tiered notice periods—alongside more strategic long term moves like nearshoring and shifting supply chains.

Looking beyond the immediate scramble, the episode lays out a framework for robust scenario planning: defining trigger points, modeling P&L impact and setting up annual HS-code and COO reviews to uncover savings. Catherine shares how co-planning with distributors and suppliers by leveraging payment terms, offering marketing support, developing joint inventory strategies—creates a true “everyone’s in the same boat” mindset that can turn a tariff headache into an opportunity for stronger alliances.

Key Takeaways:

• Map Your Costs: Build a live, end-to-end “Tariff Impact” spreadsheet to know exactly who pays what at every stage.
• Negotiate as Partners: Use transparent, shared-challenge language and flexible pricing clauses to keep customers and distributors on your side.
• Plan for All Scenarios: Define tariff “kill points” (e.g., 20%, 50%, 80%) and assign clear responsibilities for mild, moderate, and severe increases.
• Balance Short- and Long-Term Moves: Maintain a toolkit of quick levers and strategic shifts to stay agile.

Episode Sponsors:

If you liked this episode - Buy Me a Coffee - it’s a great way to help us cover the out of pocket costs. LINK: https://www.buymeacoffee.com/kimkirkendall

Acclime China:

https://china.acclime.com/

Corporate Services and full Accounting/CPA/Tax for China.

Website: www.intltraderesources.com

Email: intltradepodcast@gmail.com

Disclaimer: The content of this podcast is for informational purposes only and does not constitute legal or commercial advice. We provide no guarantee for the accuracy of the information provided. Reproduction or transmission of this podcast is strictly prohibited.