Intent-Based vs. Interruption-Based Marketing – What Every Chiropractor Needs to Know
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Intent-Based vs. Interruption-Based Marketing – What Every Chiropractor Needs to Know
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Ever wondered why your Google Ads crush it, but your Facebook ads feel hit-or-miss? 🤔 It’s all about your audience’s state of mind while on these platforms.
🧠 Intent-Based Marketing:
- Think Google searches like “treatment for burning foot pain.”
- Your prospect is actively looking for solutions, so conversion rates are naturally higher.
😵💫 Interruption-Based Marketing:
- Your Facebook ad pops up mid-scroll with “Are you suffering from numbness, tingling, or burning pain?”
- You’re disrupting someone’s casual, hypnotic rhythm—watching cat videos or scrolling through memes.
Understanding these nuances helps chiropractors tailor their messaging, budget, and expectations for each platform. Ready to unlock the power of platform alignment? Let’s dive in!
🔗 Listen now for actionable insights!
#MarketingStrategy #ChiropracticMarketing #GoogleAds #FacebookAds #RyanGThomas #BlowUpLocal
Go to https://blowuplocal.com/ to learn more!
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