Kevin Harrington is the Co-founder of Big Brand Ventures, a firm dedicated to scaling mid-market companies into industry leaders. As an original “Shark” on ABC’s Shark Tank, he pioneered the modern infomercial and helped establish the iconic “As Seen on TV” brand. Over his four-decade career, Kevin has launched over 500 products, generating more than $5 billion in global sales, with 20 companies surpassing $100 million in revenue.

Business growth can feel unattainable when you don’t understand your numbers, lack a clear path to scale, or rely on outdated marketing strategies. Without clear insight into customer acquisition costs, lifetime value, or scalable marketing channels, investments can quickly turn into sunk costs. How can business owners make smarter, more profitable decisions while minimizing risk?

Serial entrepreneur and early Shark Tank investor Kevin Harrington has developed a three-step formula for building and scaling business ventures. He recommends identifying your customer acquisition costs and lifetime value before investing in growth strategies. He also stresses the importance of developing recurring revenue and testing content across platforms to inform marketing spend.

Join Mike Agugliaro in this episode of FuDog.TV as he interviews Kevin Harrington, Co-founder of Big Brand Ventures, about building scalable, data-driven businesses. Kevin shares strategies for maximizing ROI, leveraging content marketing, and diversifying investment portfolios.