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Inside Intel: Reimagining CRM with Micro-Products & AI with Mark Kofman

Inside Intel: Reimagining CRM with Micro-Products & AI with Mark Kofman

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Interview with Mark Kofman, Founder of Parma AI – Rethinking CRM Through Micro Products & AI
In this episode, Rob sits down with Mark Kofman, founder of Parma AI, to explore how his team is reinventing CRM through a modular, minimalist approach. Mark shares the inspiration behind Parma’s “micro products” model, explains the future of CRM platforms with AI agents, and introduces FAQIR — a powerful AI tool that turns customer conversations into high-ranking website FAQs.
We also dig into:

  • Why building “just a better CRM” was a mistake
  • How to approach CRM migration (start with reporting!)
  • The value of staying close to entrepreneurs at every stage
  • What sets Parma apart in a crowded CRM space

Plus, Mark gives practical advice for startups and software builders and shares insights into where AI and CRM are headed next.
Watch the full interview here:
https://fathom.video/share/u28wSqvgWTmwiM7RQRCczNEBY1PR7yy6

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