『Inside India’s ₹4,000 Cr Protein Boom: A Deep Dive with MuscleBlaze Founder Sameer Maheshwari』のカバーアート

Inside India’s ₹4,000 Cr Protein Boom: A Deep Dive with MuscleBlaze Founder Sameer Maheshwari

Inside India’s ₹4,000 Cr Protein Boom: A Deep Dive with MuscleBlaze Founder Sameer Maheshwari

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The ASYMMETRIC Crew today:

Revant: Founder, Mosaic Wellness

Shantanu: Founder, Bombay Shaving Company

Chirag: Founder, GoKwik

00:00 Coming up

01:09 Intro and Welcome to Sameer Maheshwari!

02:03 Health & Wellness in India Over the Years

6:09 HealthKart’s Evolution Since 2009

13:27 Health & Wellness TAM

14:24 The Arc Product-Market Fit Framework

22:23 Health & Wellness: Hard Fact or Hair on Fire?

29:40 What is a Brand, Really?

36:08 Product & Marketing for Health & Wellness

38:37 Consumer Trends in Protein Consumption

42:05 Social Media - The Gamechanger?

45:48 How Much Protein Do We Actually Need?

50:13 Making Protein for the Indian Masses

57:55 Making Protein Mainstream

01:09:01 Market Dynamics in Sports Nutrition

01:11:36 Challenges of Subscription Models

01:16:00 Direct-to-Consumer Strategies

01:25:27 Going Public: Timing and Strategy

Charts referred to in the episode:

https://drive.google.com/file/d/1Wu6bJzd1lVjOFQztALYV5R6YjGx4XN2H/view?usp=drive_link

MuscleBlaze ad referenced in the video:

https://www.youtube.com/watch?v=JG9Ii3MyOzw

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