In this special Stories from the River episode, host Charlie Malouf sits down with Cameron Piersanti, Senior Manager in Merchandising, following the Grand Reopening and Ribbon Cutting Ceremony of Broad River Retail’s Columbia, South Carolina, location.

Cameron shares insights on the extensive remodel process, highlighting teamwork, strategic planning, and the challenges of transforming the store while staying open for business. They discuss the evolution from a dated layout—including a fountain and kids’ area—to a contemporary Ashley 7.0 format, with a dramatically expanded sleep shop and a “two-in-one” concept that blends outlet and showroom offerings.

Cameron details the logistics behind successful remodels, the importance of optimizing space, and the rising popularity of key product lines and programs. The episode wraps up with reflections on the camaraderie and motivation these grand reopenings inspire, showcasing Broad River’s commitment to excellence and adaptability in retail.

Watch this episode on YouTube: https://youtu.be/GN_COcShtag

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

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