An Executive Coach Corner session on the two things a coaching practice runs on, and why you need both. The group named it directly: being genuinely great at the craft of coaching but shaky on the business side, the sales and marketing of it, is like pedaling with one pedal. You can be excellent in the room and still stall if the practice around it never gets built.

Along the way the group traded the real, unglamorous work of that build. One member talked through leaving tech for coaching full time, taking honest family time to reset, and landing her largest client yet. Another worked through a harder client dynamic: a client pushing back, unsure coaching had value because it wasn't what he expected, and the reframe that changed things, asking whether the client actually sees you as the coach who is there to help him get where he wants to go, rather than where you think he should. Underneath it ran the wider frame these coaches keep returning to, holding faith, family, and finances together rather than letting the practice swallow the rest.

If you are building something you are good at but quietly avoiding the part that sells it, this one is a useful mirror.

Inside CORAL shares anonymized recaps of sessions from a private, application-only community for people who work for themselves — founders, operators, and creators. Not a member yet? Apply to join at coral.vip.

A special live guest workshop hosted inside Coral: “Becoming World-Class Connectors,” led by Jon Moorehart of Praxis. Some people collect contacts; a rare few build genuine connection — the kind that opens doors, moves ideas across the world, and turns a room of strangers into a community. This hands-on session was about becoming the second kind of person.

About the guest: Jon Moorehart is a Partner at Praxis, where he leads Experiences & Partnerships and has spent over a decade supporting venture-building ecosystems around the globe. He built and led Praxis Academy, a program that has reached hundreds of young entrepreneurs from more than 160 universities across 20 countries. Before Praxis he spent seven years at a Fortune 100 company, where he helped launch one new venture and revive another as part of a turnaround. He’s a founding board member of 100cameras, a nonprofit that empowers youth to create change through photography, has mentored startup incubators, and has taught entrepreneurship at The King’s College in New York. Praxis itself is a New York–based venture-building organization built around “redemptive entrepreneurship,” with accelerators, fellowships, and a global community of values-driven founders and investors.

Coral brings in outside experts for live, hands-on workshops like this one, alongside its regular member corners.

In the session, Jon reframed the poet Mary Oliver’s “Pay attention. Be astonished. Tell about it.” as instructions for connecting. A few of the highlights: the “connection bank,” where trust is built from character (integrity + intent) and competence (capabilities + results); the shifts from scarcity to abundance, extraction to generosity, and self to others; attention as “the rarest and purest form of generosity”; the difference between shallow “networking” questions and deeper “relating” ones — what’s taking up your headspace, what brought you here, a surprise joy or grief you’ve had lately, what you’ve been thinking about that has nothing to do with work; storytelling as the strongest connection between people; and a practical toolkit for follow-through — keep simple records, close loops even when the answer is no, make time to think about where you can add value, honor people with double opt-in introductions, and make it easy with a “self-contained forwardable email.”

Inside CORAL shares recaps of sessions and events from a private, application-only community for people who work for themselves — founders, operators, and creators. Not a member yet? Apply to join at coral.vip.

A show-and-tell session from Coral's Tech & AI Corner, where members walked through the AI systems they're actually building right now — and traded honest notes on what's working and what isn't.

A few of the builds that came up: an autonomous setup that checks a creator's social channels every morning and emails a performance report each week; using AI to stand up a nonprofit pitch website in about twenty minutes, and to generate newsletter concepts and a full brand guide from nothing but a few color and type preferences; a workflow for relaunching a media-heavy personal site using “interactive artifacts” — temporary, self-updating checklists and previews that keep a long build on track; and a deep dive into a months-in-the-making custom coaching platform that handles payments, contracts, and goal tracking, drafts pre-session briefs from intake forms, pulls meeting transcripts automatically, and even generates an “integrity score” that grades client follow-through and nudges the coach on their own habits.

The group also swapped practical tactics: which AI models to reach for when you want speed versus deeper reasoning, how to keep an always-on agent actually running, a fast pipeline for turning a recorded call into ready-to-post “best quote” clips, and generating usable contracts without paid tools. It closed with the group mapping out future formats — “agent deep dives” to break down the different kinds of agents, and hands-on “labs” where everyone builds one together, live.

Inside CORAL shares anonymized recaps of sessions from a private, application-only community for people who work for themselves — founders, operators, and creators. Not a member yet? Apply to join at coral.vip.