The people you hire, the culture you build, and the lessons you take from failure determine how far an organization can go.

In Part 2 of the Season One finale, Tod Reed and Jake Laban continue their conversation with Bob Rhatigan, Global Chief Executive Officer of Merz Aesthetics.

Bob explores the evolution of direct-to-consumer advertising in medical aesthetics and the leadership decisions that helped shape how the industry connects with consumers. He also shares hard-earned lessons about hiring, building culture, recognizing mistakes, and developing teams capable of supporting long-term growth.

Together, they discuss why the right experience does not always mean the right fit, how leaders learn from hiring decisions that miss the mark, and why culture must be actively protected as an organization grows.

In Part 2:
• How direct-to-consumer advertising changed medical aesthetics
• What Bob learned from building category-defining brands
• Why hiring the right people requires more than reviewing experience
• How to recognize whether someone truly fits the organization
• What hiring mistakes can teach leaders
• Why strong cultures must be actively built and protected
• How leaders create accountability without limiting people
• Why growth requires humility, reflection, and a willingness to change

The strongest organizations are not built by leaders who get every decision right. They are built by leaders who learn from what goes wrong and use those lessons to lead better.

Leadership isn’t a title. It’s a decision.

Follow Injecting Leadership so you never miss an episode, and connect with us at @injectingleadership.

Hosted by Tod Reed and Jake Laban.

Guest: Bob Rhatigan, Global Chief Executive Officer of Merz Aesthetics.

Injecting Leadership is hosted by Jake Laban and Tod Reed and executive produced by Ashley Nicole Miller.

Leadership from inside the aesthetics industry.

Website: https://injectingleadership.com
Instagram: https://www.instagram.com/injectingleadership
Facebook: https://www.facebook.com/injectingleadership
LinkedIn: https://www.linkedin.com/company/injecting-leadership
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YouTube: https://www.youtube.com/@InjectingLeadership
X: https://x.com/injleadership

Building an enduring business requires more than vision. It requires disciplined execution, strong people, and processes that turn strategy into results.

In Part 1 of the Season One finale, Tod Reed and Jake Laban sit down with Bob Rhatigan, Global Chief Executive Officer of Merz Aesthetics, for a conversation about the experiences and principles that shaped his leadership career.

Bob reflects on his role in launching Botox Cosmetic, the challenge of helping create a new market, and the early influences that formed his authentic, high-integrity approach to leadership. He also introduces his three-part leadership framework: Performance, People, and Process.

Together, they explore customer-centricity, accountability, execution, and what it takes to build teams and businesses with purpose.

In Part 1:
• What Bob learned while helping launch Botox Cosmetic
• The leadership challenges involved in creating a new market
• Bob’s three-part framework: Performance, People, and Process
• How early influences shaped his leadership philosophy
• Why authenticity and integrity are leadership essentials
• How customer-centricity guides stronger business decisions
• Why execution must support even the strongest strategy
• What it takes to build teams that perform with purpose

The strongest leaders know that lasting performance is built through people and sustained by the processes that help them succeed.

Leadership isn’t a title. It’s a decision.

Follow Injecting Leadership so you never miss an episode, and continue with Part 2 of the Season One finale.

Hosted by Tod Reed and Jake Laban.

Guest: Bob Rhatigan, Global Chief Executive Officer of Merz Aesthetics.

Injecting Leadership is hosted by Jake Laban and Tod Reed and executive produced by Ashley Nicole Miller.

Leadership from inside the aesthetics industry.

Website: https://injectingleadership.com
Instagram: https://www.instagram.com/injectingleadership
Facebook: https://www.facebook.com/injectingleadership
LinkedIn: https://www.linkedin.com/company/injecting-leadership
TikTok: https://www.tiktok.com/@injectingleadership
YouTube: https://www.youtube.com/@InjectingLeadership
X: https://x.com/injleadership

What if the global Botox boom began with a car salesman, a schoolteacher, and a Canadian marketing leader willing to see an opportunity differently?

In this episode of Injecting Leadership, Tod Reed and Jake Laban sit down with Rob Seguin, the leader behind the global launch of Botox Cosmetic, to explore the people, decisions, and unconventional thinking that helped transform a medical product into one of the most recognized brands in the world.

Rob shares the story behind Botox Cosmetic’s early development and the leadership lessons he learned while helping create an entirely new market.

Together, they discuss customer experience, culture, innovation, and why successful leadership begins with understanding people rather than simply promoting a product.

In this episode:
• The unconventional story behind the rise of Botox Cosmetic
• How Rob recognized an opportunity others could not yet see
• What it takes to build and lead within a new market
• Why customer experience became central to the brand’s success
• How curiosity and unconventional thinking drive innovation
• Why strong cultures are built around people and purpose
• What Rob learned from the setbacks and turning points in his career
• How leaders can turn experience into meaningful impact

Category-defining growth begins when leaders understand the people they serve and have the courage to build what does not yet exist.

Leadership isn’t a title. It’s a decision.

Follow Injecting Leadership so you never miss an episode, and connect with us at @injectingleadership.

Hosted by Tod Reed and Jake Laban.

Guest: Rob Seguin, organizational health advisor and leader behind the global launch of Botox Cosmetic.

Injecting Leadership is hosted by Jake Laban and Tod Reed and executive produced by Ashley Nicole Miller.

Leadership from inside the aesthetics industry.

Website: https://injectingleadership.com
Instagram: https://www.instagram.com/injectingleadership
Facebook: https://www.facebook.com/injectingleadership
LinkedIn: https://www.linkedin.com/company/injecting-leadership
TikTok: https://www.tiktok.com/@injectingleadership
YouTube: https://www.youtube.com/@InjectingLeadership
X: https://x.com/injleadership