The people you hire, the culture you build, and the lessons you take from failure determine how far an organization can go.

In Part 2 of the Season One finale, Tod Reed and Jake Laban continue their conversation with Bob Rhatigan, Global Chief Executive Officer of Merz Aesthetics.

Bob explores the evolution of direct-to-consumer advertising in medical aesthetics and the leadership decisions that helped shape how the industry connects with consumers. He also shares hard-earned lessons about hiring, building culture, recognizing mistakes, and developing teams capable of supporting long-term growth.

Together, they discuss why the right experience does not always mean the right fit, how leaders learn from hiring decisions that miss the mark, and why culture must be actively protected as an organization grows.

In Part 2:
• How direct-to-consumer advertising changed medical aesthetics
• What Bob learned from building category-defining brands
• Why hiring the right people requires more than reviewing experience
• How to recognize whether someone truly fits the organization
• What hiring mistakes can teach leaders
• Why strong cultures must be actively built and protected
• How leaders create accountability without limiting people
• Why growth requires humility, reflection, and a willingness to change

The strongest organizations are not built by leaders who get every decision right. They are built by leaders who learn from what goes wrong and use those lessons to lead better.

Leadership isn’t a title. It’s a decision.

Follow Injecting Leadership so you never miss an episode, and connect with us at @injectingleadership.

Hosted by Tod Reed and Jake Laban.

Guest: Bob Rhatigan, Global Chief Executive Officer of Merz Aesthetics.

Injecting Leadership is hosted by Jake Laban and Tod Reed and executive produced by Ashley Nicole Miller.

Leadership from inside the aesthetics industry.

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