Wrapping up this three-parter on planning impactful conferences with a focus on lessons we can learn from our conference planning efforts.

Topics for part 3 include:

↳ Reinvent the program anew or rinse and repeat what previously worked?

↳ How do we measure if a conference was a success?

↳ Conference post modems (and what if a conference falls flat…)

You are planning a conference and want it to be as successful as possible. This episode will offer some fresh ideas and insider perspectives to help you create a truly memorable conference.

Gain insights about:

↳ Who does it best? Association events vs the corporate world

↳ How long?: The one-day summit vs the multi-day conference

↳ Building the agenda: Networking time vs content

↳ Free Speakers vs Paid Speakers: Why pay when so many will speak for free?

Wrapping up with part 3 on creating change that sticks.

Topics include:

• What is the appropriate timing and method of acknowledging the negative impact of a change?

• Incremental changes vs transformative change?

• Partner Dynamics: How can partners set up their relationship to avoid conflicts and allow for necessary change to roll out?

Continuing with part 2 of 3 on driving meaningful and sustainable change towards a more successful organization. C

Topics include:

↳ What happens to objectives and performance reviews when an organization pivots?

↳ Incremental changes vs transformative change?

↳ When and how should an organization communicate change?

How can we drive impact throughout the organization, and have it stick? Let’s go beyond traditional change management, and explore a number of additional concepts.

Topics include:

↳ The impact and role of a multi-modal approach to change management: Communication/Coaching/Training/Monthly reinforcement/Events/etc.

↳ Internal vs external execution: When to use – and not use – external resources.

↳ Getting to neutral vs getting ahead: Using change management to drive competitive differentiation, impact, and growth.

Does this sound like you: “Are my rates too low… or too high?” “Is it too soon to raise my fees?” “How do I justify my rates?…. And should I have to?”

Topics include:

↳ Pricing per participant

↳ Subcontracting

↳ The connection between pricing strategy and marketing strategy, and

↳ How to communicate that your organization is a high-end brand (and worth high-end pricing)

Does this sound like you: “Are my rates too low… or too high?” “Is it too soon to raise my fees?” “How do I justify my rates?…. And should I have to?”

Topics include:

↳ Demystify pricing strategies

↳ Explore the tactical parameters, and

↳ Getting clear on the value your organization offers

More fundamental marketing frameworks to focus your business development strategy.

Topics include:

↳ How to measure the success of your business development initiatives, and when change may be needed?

↳ Is the juice worth the squeeze when it comes to your bus dev investments?

↳ How might an emphasis on (or lack thereof on) in-house training investment impact the firm brand?

↳ DEI, ESG, and other trends on bus dev.