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Influence Global Podcast - shining a spotlight on influencer marketing

Influence Global Podcast - shining a spotlight on influencer marketing

著者: Gordon Glenister
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Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:OneGordon Glenister 経済学
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  • S9 Ep8: How Dell Leverages Its Employees As Ambassadors Ft. Anita Verma
    2025/10/07
    Anita Verma is Senior Advisor at Dell Technologies, to the Influence Global podcast. The discussion centres around employee influence, thought leadership, and how organisations can harness their people as authentic brand advocates. With over 25 years of experience in learning and development, she has successfully managed global programs, developed strategic partnerships, and created engaging content to drive a sales pipeline that serves all IT audiences, at all levels too. Anita is certified in Generative AI and Prompt Engineering and hold a National Diploma in Business Administration and Management from Richmond upon Thames College, and a Level 4 qualification in Adult Teaching from City & Guilds of London Art School. Trained by the Association of Talent Development, Boston, USA in the art of Creative Training Techniques under the instruction of Bob Pyke. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 分
  • S9 Ep7: Why IBM Leads The World In Employee Advocacy Ft. Nada Alkutbi
    2025/09/24
    On the podcast today is Nada Alkutbi, she talks extensively about how IBM have leveraged their 200 IBMers to being real thought leaders in the business. Nada Alkutbi, recently appointed as Global Social Media Strategy and Orchestration manager at IBM, has been working in digital and social media for over ten years. Nada leads the social media strategy across 16 markets and shares her experience and best practices on leading social advocacy programmes across countries and cultures. https://www.linkedin.com/in/nadaalkutbi/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 分
  • S9 Ep6: Global Head Influencer Shares Campaign Successes With 6m Organic Reach Ft. Christophe Tavlaridis
    2025/09/10
    Christophe Tavlaridis is a seasoned professional in social media and digital marketing with extensive experience across various industries. Currently serving as the Global Social Media & Influence Marketing Manager at Groupe SEB since September 2019, Christophe leads social media strategies for brands such as Tefal, Rowenta, Krups, and Seb. Previous roles include consultant digital at H&F Consulting, social media manager at public actif, and web marketing manager at the Office de Tourisme de Leucate. Notable achievements encompass enhancing digital strategies for prominent clients, executing large-scale events, and developing comprehensive social media plans. Christophe holds multiple degrees, including a Master 2 in Ingénierie Touristique and a professional certificate in culinary arts from L'atelier des Chefs. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 分
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