Everyone's got a teacher whose voice they hear encouraging them through a project. For many people in SaaS marketing, that voice is Len Markidan, CMO at Podia. In this episode, Len shares his story of building effective marketing strategies from standing starts and how caring about the customer is the only thing that consistently works for growing a company.

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Inflection Point is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

If you enjoyed this episode, you can do the following things right away:

1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

A lot of people think they know the story of how Hubspot went to over $1B ARR. They'll say that it was just their huge content output and their partnerships with agencies.

And both of those things definitely DID contribute a lot to the story.

But a key part of Hubspot's growth that often misses a mention is how Jeetu Mahtani, EVP Customer Success and his team drove 40% of the revenue that makes up that $1B ARR by opening offices around the world.

In this episode, we hear his story.

❤️ Special thanks to Paulina, Diane, Karl and Jerome for their stories in this episode – we're all in this together

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Inflection Point is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

If you enjoyed this episode, you can do the following things right away:

1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Rand Fishkin is a familiar name to anyone in the digital marketing world. Co-founder of Moz, he's well known for his part in making SEO accessible to normal people.

But when he left the company, it wasn't plain sailing. In this episode, Rand shares a deeply personal account of the time after he left Moz and how he's growing his new company, SparkToro in a way that is sustainable and equitable.

Oh. And also how it is about to reach $1M ARR after less than two years.

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Inflection Point is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

If you enjoyed this episode, you can do the following things right away:

1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

How Pete Caputa has consistently engineered growth at Databox, stayed curious and hit several inflection points in a short period of time. Bonus: tactical insights into a winning content sourcing strategy!

Thanks to Pete Caputa for sharing his story.

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Inflection Point is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

If you enjoyed this episode, you can do the following things right away:

1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

How Soapbox made it easier for its customers to set meaningful goals, tripled MRR and saw crazy growth during the toughest year in living memory. And about how one marketer grew personally and professionally through that experience.

Thanks to Hiba Amin for telling her story.

Follow her on Twitter.
Check out the Soapbox Goals Example Library

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Inflection Point is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

If you enjoyed this episode, you can do the following things right away:

1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.