『Indie business club with Barfield and McKinney』のカバーアート

Indie business club with Barfield and McKinney

Indie business club with Barfield and McKinney

著者： Mel Barfield & Ben McKinney
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 A podcast for independent creatives. Packed with tips, advice, and food for thought for freelancers, founders, and business owners in creative industries.

indiebusinessclub.substack.comMel Barfield - @allcopymel マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • 33 Freelancing - indie business club x TMM

    33 Freelancing - indie business club x TMM
    2025/10/02

    Ben and I are on our way to Manchester today for CopyCon 🤩 I spoke at the event last year and the year before that, our Copy Or Die pal Dave Harland spoke. Dave’s meeting us there and this time, we're looking forward to a totally talk-responsibility-free CopyCon with lots of learning, loadsa laughs, and hopefully a sizeable karaoke sesh.

    We do love giving an event talk, though. Last week we spoke together at Nottingham Digital Summit all about how you can “shorten the gap” by using three strategies; tone of voice, curiosity, and reciprocity. Maybe you were there? :)

    If you weren’t but you're nosy (or just like chocolate brownies) we've popped the resources right here. You get:

    - the best brownie recipe in the world

    - our guide to tone of voice

    - our talk slides (which you won't have context for if you weren’t there, but they sure do look pretty if I say so myself)

    New episode out today

    This podcast episode is our conversation with The Marketing Meetup’s Joe Glover all about freelancing.

    We look at…

    - our freelance origin stories

    - what to think about before taking the leap

    - how to attract clients

    - how to cope in tumbleweed times

    - pricing your work

    - and loads of other stuff

    Dedicated listeners will spot that this is recycled content. Yes, it is :) but we recorded some new podcast content this week…

    Awards, revisited

    Yesterday, we recorded a follow-up to our previous episode about awards (Handbags and Gladrags). It’ll be out in a few weeks. It’s almost a year since I won the Women In Marketing Brand Copywriting Award, so the next episode is a look back on how it’s impacted my business (spoiler alert = 💰)

    And ICYMI indie business club has been shortlisted for Podcast Jingle Of The Year, and Podcast Of The Year in the business and money category at the Independent Podcast Awards. We’re off to London in a few weeks for the awards show. I might pack my sequinned dress for max glam points. Ben’s outfit is TBC. At lunchtime on the awards day we get to go and poke around at Apple Podcasts HQ in Battersea.

    We’ll (obviously!) let you know how we get on.

    YouTube

    The episode is already on the TMM YouTube channel right here 👇

    Cheers,

    Mel (& Ben)

    Find our producer, theme composer and bald-faced beaut Ant Henderson on LinkedIn.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com
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    59 分
  • 32 All These Things That I've Done: portfolios

    32 All These Things That I've Done: portfolios
    2025/09/18
    This episode is called All These Things That I’ve Done and it’s all about how to put together a portfolio to show off what you can do. We look at…creative ways to give a good account of yourselfwhy it’s best to get something out there, even if it’s just “for now”the importance of making your portfolio as “you” as you canMake sure you subscribe to the channel to get your bell poked when the YouTube video goes live. VoicenotedToday’s voicenote is from long-time (day-one listener!) friend of the show, copywriter and poet Gemma Strang. Mel first met Gem at the Women In Marketing Awards where they were both shortlisted. Gemma is a true creative with a fizzy brain. It comes through in her portfolio, which you can ogle here: Gem’s Portfolio and find her on LinkedIn here. Your Friend And MineThis time our friend of the show is photographer Wendy Gannon, who you can find on LinkedIn. Wendy is the Queen of Angles, a personality-led photographer and consultant for unapologetic female founders. You can read more about her empowering project, femalefivemillion.comStuff we said we’d put in the show notesCain Lewis’ portfolio Joe Coleman’s incredible website - getcoleman.comA creative prompt generator shared by Leigh JamesPat on the backFinally, some news we’ve been itching to share with you… indie business club has been shortlisted for two awards at the upcoming Independent Podcast Awards 🎉🥳.We’re in the running for Podcast Jingle Of The Year, and Podcast Of The Year in the business and money category.Way back in episode 15, The Masterplan, we set a goal for indie business club to become an award winning podcast. At the time we didn’t even know if there were awards for pods like ours, but we found the IPAs soon afterwards and nominated ourselves.That’s right, we nominated ourselves.Initially I felt a bit cringe about it. But I re-listened to our episode on industry awards (episode 14, Handbags And Gladrags) and got over myself. Mainly because of what our voicenoter from that episode Charles Commins said:“It's lovely recognition of the work that you have done, and it can give you a little bit of gravitas. And even when you put yourself up for awards, to get nominated, to be seen by maybe your peers, whoever it is that's judging those awards, to be recognised as one of the best entrants into that category in that awards that year is fantastic. So it gives you a warm, fuzzy feeling.”We wanted that warm, fuzzy feeling.And Charles* is right. To be shortlisted feels amazing. I’m really proud of us. The awards night takes place in London in a few weeks. Mel and I will be there, and we’re hoping to tempt Producer Ant down from the North. We’ll keep you posted (about Ant, and whether we win).Cheers, Ben (& Mel)Find our producer, theme composer and beardless (*sob*) beauty Ant Henderson on LinkedIn. *Charles’s podcast “It’s All Cobblers To Me” is also shortlisted at the IPAs, in the sports category 👏👏👏 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com
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    39 分
  • 31 Moving Pictures: using video in your marketing

    31 Moving Pictures: using video in your marketing
    2025/09/04
    This episode is called Moving Pictures and it’s all about using video to market yourself and your business. We look at…why some people would rather poo in their hands and clap than record themselvesreasons you might want to consider choosing videos over doing the abovehow to get over yourself and get startedI’m currently editing the video version of this episode, which will go on YouTube by the end of the week. Make sure you subscribe to the channel to get your bell poked when it goes live. VoicenotedToday’s voicenote is Ben’s stiff competition for “loveliest voice on this episode” it’s Jonny Rose. Jonny runs The Story Club where he helps B2B founders get confident on camera and turn video into consistent content that actually builds their business.You can find him on LinkedIn where he shares tips and (kind) nags to get people to use video in their marketing. Disclaimer… we say on the episode that LinkedIn changes the rules so quickly everything could have changed by the time this airs. And maybe it has?! Big thanks to Jonny for recently sharing this PDF LinkedIn report on video, which seems to put B2B video front and centre again. https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/wp/2025/the-art-and-science-of-video.pdf Your Friend And MineThis episode’s YFAM is Craig Williams, a graphic designer providing box fresh designs that deliver excellence for events. When I went to Craig’s LinkedIn profile to get the link to put in these show notes I was THRILLED to see how he’s laid out his bio with song title references as subheadings. So go have a look and connect with him while you’re there. YouTubeAnd if you’re catching up on your to-do list, break up the boredom by watching our last episode. Phill from Nudge podcast tells us all about behavioural psychology and how you can use certain principles to your advantage when marketing your business. Watch it here 👇Cheers, Mel & BenFind our producer, theme composer and bearded beauty Ant Henderson on LinkedIn. 🎙️ Spotify / Apple podcasts / Amazon Music and Audible This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com
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    41 分
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