『Indie business club with Barfield and McKinney』のカバーアート

Indie business club with Barfield and McKinney

Indie business club with Barfield and McKinney

著者： Mel Barfield & Ben McKinney
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 A podcast for independent creatives. Packed with tips, advice, and food for thought for freelancers, founders, and business owners in creative industries.

indiebusinessclub.substack.comMel Barfield - @allcopymel マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • 30 Where Is My Mind: marketing psychology with Phill Agnew from Nudge podcast

    30 Where Is My Mind: marketing psychology with Phill Agnew from Nudge podcast
    2025/08/07

    Want to trick people into buying from you? Then read on!Jokes, that’s deeply unethical, please don’t do that.

    Today’s pod episode is a bit special. Firstly, it’s episode 30 (toot toot 🎺) and secondly, we’ve got a guest! He’s the host of the UK’s #1 marketing podcast and he’s also probably the UK’s #1 “marketer who could trick you into buying something from him” (but he won’t coz he’s a nice guy) it’s…

    👏 Phill Agnew from Nudge 👏

    The episode is called Where Is My Mind and it’s all about principles of behavioural psychology you can (ethically!) use to your advantage as an indie business owner.

    We had a lovely time recording with Phill. Lotsa laughs and lotsa insights including…

    - how to get some reciprocity (I can’t say it without singing Lauryn Hill in my head - IYKYK)

    - why it helps to demonstrate the effort behind your work instead of outsourcing everything to AI

    - the pratfall effect and why showing your human side helps (to a point)

    - how obsessed Phill is with Ben’s lovely voice (🙄)

    We also got some behind-the-scenes intel on how Phil uses psychology to promote his own podcast Nudge, including how he gets people to sign up to his email list.

    On a completely unrelated topic.. 👀 In the episode Phill mentions the 25 books he recommends you read in 2025 and 5 you should avoid (you can tell he’s a psychologist). Slap your email address in right here at this here link here here it’s this one here to get Phill’s knowledge in your box.

    YouTube

    I’m behind in editing the episode videos for YouTube because it takes lots of effort (which is a good thing - see above) but I skipped a few to make sure this one is ready to view in time so you get to see Phill’s lovely face. Watch it here.

    We’ll leave you with Phill’s testimonial about the episode 😎👇

    "I don't think I've laughed this much on a podcast in a long time"Cheers,

    Mel & Ben

    PS: The capital of Tuvalu is Funafuti.Find our producer, theme composer and legal eagle Ant Henderson on LinkedIn and you can watch older episodes of the show on YouTube here. 🎙️ Spotify / Apple podcasts / Amazon Music and Audible



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com
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    40 分
  • 29 We Want The Airwaves: starting a podcast

    29 We Want The Airwaves: starting a podcast
    2025/07/24
    This episode is brought to you by Copy Or Die, the copywriting agency we work at, which Ben co-founded with Dave Harland. If you say you listen to the podcast we’ll probably give you I dunno, 0.05% off or something. Subscribe nowHi, Mel here,Today’s episode is all about starting a podcast. In our first attempt at recording our last episode (on starting something new), we rambled on and on about indie business club. It felt too self-indulgent (even for us) so we re-recorded that episode and made starting a podcast an episode topic in itself. As you can tell by the extended runtime, we enjoyed self-indulgently talking about ourselves. In this episode, we covera bullet point, quick (hah!) recap of our podcast origin storydecisions to make when considering starting a podcastquick audio quality wins (including getting your mic the right way around)cushions, and other sound mufflersbare minimum gear and tech requirementssome “behind the scenes” chat about how we’ve improved stuff along the wayhow and why to put structure into your podcastDisclaimer: we are not podcast experts. Far from it. This is just a conversation about how we’ve done things, and why.A rare time I’ve checked what I said I’d put in the shownotes 👇Podcasts we’ve been on as guests…Mel’s is hereBen’s is hereAnd we had a question in from Martin Dewar about what gear we use. Here’s our “stack” (as the kids call it):Ben’s mic: Rode NT-USB.Mel’s mic: Rode Podmic USB - and we both have mic arms so we can avoid bashing the mics too much. Riverside FM for recording.Anthony P Henderson’s magic scissors (and magic brain) for editing.Canva and Riverside for editing the videos. Canva for our graphics. Substack for publishing the podcast and sending out these here emails.VoicenotedToday’s voicenote is by Graham Coath, a LinkedIn content creative, podcast maker and business consultant. He also has a LinkedIn sales training course which you can read about here. Graham’s podcast with Marianne Mills is A Better Way Of Life.Your Friend And MineThis week’s YFAM is a beautiful human inside and out. Leyla Alexander is a graphic designer who helps brave brands stand out, connect, and grow with thoughtful branding and graphic design.Alongside her design studio, she founded and runs You Are The Sea, a sustainable, ocean-inspired clothing brand that gives back to the sea by donating £2 to Surfers Against Sewage for every item of clothing sold. Find Leyla on Linkedin here and on her website where you can sign up for her newsletter, The Happy Palette. ResourcesOne of the best ways to learn about podcasts is to listen to other podcasts! Shout out to Being Freelance, the podcast by our pal Steve Folland. Steve interviews freelancers about their journey and as he’s a podcast producer himself, the production value is excellent.Colin Gray runs ThePodcastHost.com and has a youtube channel with tonnes of great info. Our pal Charles Commins started Mic’s Podcast Club with Vic Turnbull. It’s a regular online meetup that’s a great source of support, advice and community. Chris Stone has a newsletter here on Substack called Podcast Strategy Weekly. Catch the replayHave you seen our Marketing Meetup webinar on how to grow a freelance business? Please watch it to pump the numbers 😉 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com
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    53 分
  • 28 Roll With It: starting something new

    28 Roll With It: starting something new
    2025/07/10

    This episode is brought to you in partnership with Nikki Pilkington - SEO expert, copywriter, legend, and friend of the show. You can get 20% off Nikki’s full SEO course and on-page SEO toolkit with our code IBC20. Learn more at nonwankyseo.com

    Today’s episode is all about starting something new. It’s called Roll With It (we promise we aren’t just jumping on the Oasis bandwagon…)

    In the episode, we talk about- why you should follow your gut when something keeps “winking” at you- shiny object syndrome (and what it could mean)- worky and non-worky new things- how taking advice from others can be a good (and bad) idea- examples of people we know who have gone for it and started something new

    We ripped off Buzzfeed/LadBible so this is a listicle episode 😉 Here are some things we think you should consider before starting something new…

    1) Do you actually have time to do this thing justice?2) If it’s a product or service, does anyone actually want it?3) How realistic are you being with yourself about the work involved?4) What’s the cost to you?5) What’s the ROI?6) What does success look like?7) What should you outsource?8) If you’re starting with someone else, how will you divide up tasks?

    And of course you can expect our usual conversational meanderings.

    If you’re pondering a new thing, give the episode a listen and then let us know if it’s helped.

    Voicenoted

    Today’s voicenote comes from friend of the show Sophie Cross. Sophie is editor and founder of Freelancer Magazine, the quarterly print magazine that also offers subscribers lots of other benefits including three virtual coworking calls per week and lunch and learn sessions. You can subscribe at: freelancermagazine.co.uk - look out for our faces in there. Thank you Steve, Jen, Glenn and Fiona for your kind words :)

    Your Friend And Mine

    This week’s YFAM is Glenn Sturgess, a legendary copywriter with an illustrious career as head of copy at some of the biggest agencies and businesses. Glenn’s written ads that you’ve definitely seen and heard. He's now freelance and running his business Write This Way Ltd. Glenn is incredibly generous with his time and advice and he’s a big supporter of the show too. Find Glenn on LinkedIn here.

    Catch the replay

    We spoke to Joe Glover all about freelancing at The Marketing Meetup webinar. Please watch it so the view count gets nice and high. Coz we’d love a part two 😉 https://www.youtube.com/watch?v=Y6H03qh6UA4&t=1s

    Thank yoooooou,

    Mel & BenFind our producer, theme composer and audioslave Ant Henderson on LinkedIn and you can watch older episodes of the show on YouTube here.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com
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    40 分
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