I was not a great runner when I started, but I kept at it. In today's episode we are going to dive into what I learned and how it can relate to your practice. Too often we hit a plateau and stay there, when there is opportunity but we are unable to see it, because all we see is the problem not the solution. Today we will dive into seeing possibilities not dead ends. Let's dive in!

Welcome back to the podcast! Today, we’re diving into a powerful concept: The Critical Move. How one small, focused action can create meaningful change—in your practice and your life.

Let me tell you a story about the state of West Virginia. They faced a major problem—one of the highest obesity rates in the country. Campaigns flooded the state: exercise programs in schools, billboards, commercials—you name it. But nothing worked. Then they focused on one item and everything changed-- join me in today's podcast.

Welcome back to the podcast. Today we’re talking about something that can shape the entire future of your practice — the first day for a new hire. What if I told you that it’s not the big gestures, but the small, meaningful moments that build lasting loyalty and team morale? Inspired by stories from companies like John Deere, we’re diving into how you can turn a new hire’s first day into a powerful experience that says: You belong here. Let’s talk about how to make it count

Have you ever felt like you’re pushing hard in your practice—but just not seeing the results you hoped for? I get it. As a runner for over 20 years, I’ve been there too—plateaued, frustrated, wondering what needed to change.

But it wasn’t more effort that got me through—it was two small shifts: changing my focus and visualizing the outcome. When I lifted my eyes and imagined the finish line, everything changed.

In this episode, we’ll talk about how those same mindset shifts can unlock momentum in your dental practice. Whether you’re stuck in scheduling chaos, hygiene burnout, or production plateaus—sometimes the breakthrough is just a new perspective away.

Let’s explore what’s possible—when you stop looking down and start looking up.

Have you ever wondered if there's a better way to market your dental practice? Is there an untapped opportunity—one you've been overlooking—that could make a real impact?

In today’s episode, we interview Black Horse Marketing, a company offering a range of powerful tools to help get your practice noticed by the right audience. From social media ads and short infomercials to TV commercials and in-office digital displays, their customizable approach allows you to reach your ideal patients—wherever they are.

https://blackhorsemarketingservices.com

john.tointigh@gmail.com

Welcome to today’s episode of Increda-dental, where we talk about the power of moments and how you can elevate patient experience in your dental practice. We’re going to dive into a surprising case study: The Magic Castle Hotel.

The Magic Castle is not a luxury hotel. Built in 1963, it’s pretty basic—nothing flashy, nothing grand. Yet, it has consistently outperformed world-renowned hotels like The Ritz-Carlton and Hilton in customer satisfaction. How? By focusing on creating unforgettable experiences. Join us as we explore opportunities in your office.

Welcome back to part two of our discussion on bringing an associate into your dental practice. In the last episode, we talked about recognizing the signs that it’s time to hire an associate — when you’re booked out weeks in advance, turning away new patients, and struggling to meet production goals without burning out.

Now that you’ve made the decision, the next step is setting yourself — and your new associate — up for success. And that starts with managing expectations.

Welcome to today’s episode, where we’re diving into a question that many dentists face at some point in their career: When is it time to hire an associate?

Bringing on an associate is a big step — it’s a sign that your practice is growing, but it’s also a decision that needs to be made strategically. Hiring too early can create financial strain, while hiring too late can lead to burnout and missed opportunities.

So, how do you know when you’re truly ready? Let’s break down the key signs and indicators that it’s time to take the next step.