Are you being ghosted by your email list?

Today I welcome email strategist and business coach Karen Grill to walk us through the critical 2025 updates to email deliverability. From SPF and DKIM to domain-based email protocols, Karen breaks it all down in plain language, and gives you the roadmap to keep your emails landing in inboxes (not spam folders).

Whether you’re a seasoned entrepreneur or just starting to build your list, this conversation is your signal to pause, reset, and get your email game back on track, before your list stops listening for good.

Key Takeaways:

• You must authenticate your domain: Use SPF, DKIM, and DMARC or risk your emails going to spam.
• Gmail, Yahoo, and Microsoft: All are actively penalizing senders who don't follow new protocols.
• Mass marketing emails from a Gmail.com address: Is a no-go domain-based email is essential.
• Email service providers (like MailChimp or Kajabi) won’t protect you: Unless your domain is properly authenticated.
• Segmenting your audience is a critical step: Sending irrelevant emails can tank your sender reputation.
• Open rates can be misleading: Track click-throughs and replies too.
• If you notice a drop in performance: Stop sending emails immediately and investigate your metrics.
• Avoid broadcast-only strategies: Treat your list like individuals, not numbers.
• Use AI to support, not replace, your writing: Your voice, your individuality and connection matter.
• Schedule a monthly deliverability check-in: Prevent long-term damage to your sender reputation.

About Karen:

Karen Grill is a Business Coach and Email Strategist specializing in email authentication and deliverability. With over 15 years of experience helping small business owners build profitable, sustainable systems, she now focuses on making sure their emails reach the inbox - not the spam folder. In 2025, new sender requirements from Gmail, Yahoo, and Microsoft mean the old way of sending emails no longer works. Karen helps business owners adapt with smart, strategic systems - combining SPF, DKIM, and DMARC technical fixes with an up-to-date strategy, segmentation, warm-up sequences, and content that builds trust. Beyond email, she also helps clients strengthen their funnels, refine their offers, and streamline their operations. Her approach isn’t just technical - it’s transformational. Because in today’s landscape, deliverability is visibility.

https://karengrill.com

https://www.linkedin.com/in/karengrill1/

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/