In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial difference between 'no-code' and 'no work' when using AI tools.

You'll grasp why seeking easy no-code solutions often leads to mediocre AI outcomes. You'll learn the vital role critical thinking plays in getting powerful results from generative AI. You'll discover actionable techniques, like using frameworks and better questions, to guide AI. You'll understand how investing thought upfront transforms AI from a simple tool into a strategic partner. Watch the full episode to elevate your AI strategy!

Join our weekly #email newsletter:
https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Follow our YouTube channel for more #marketing and #analytics videos!
https://www.trustinsights.ai/youtube

Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the growing risks of over-relying on generative AI tools like ChatGPT.

You'll discover the hidden dangers when asking AI for advice, especially concerning health, finance, or legal matters. You'll learn why AI's helpful answers aren't always truthful and how outdated information can mislead you. You'll grasp powerful prompting techniques to guide AI towards more accurate and relevant results. You'll find strategies to use AI more critically and avoid potentially costly mistakes. Watch the full episode for essential strategies to navigate AI safely and effectively!

Join our weekly #email newsletter:
https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Follow our YouTube channel for more #marketing and #analytics videos!
https://www.trustinsights.ai/youtube

Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the pressure of AI transformation and competitive parity.

You'll learn why chasing AI trends without a clear purpose can harm your business. You'll discover how to distinguish between merely optimizing current operations and driving real innovation. You'll understand the importance of grounding your strategy in actual customer needs, not just competitor activity. You'll explore how to assess new technologies like AI without getting caught up in hype. Watch the full episode to gain clarity on making smart AI decisions for your company!

Join our weekly #email newsletter:
https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Follow our YouTube channel for more #marketing and #analytics videos!
https://www.trustinsights.ai/youtube

Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to master B2B marketing with smarter audience targeting. You’ll learn the critical differences between ideal customer profiles and buyer personas—and why using both transforms your strategy. You’ll discover how to ethically leverage AI and data to identify hidden pain points before prospects even recognize them. You’ll explore practical frameworks to align your content with every stage of the customer journey, from awareness to retention. You’ll gain actionable tactics to avoid common pitfalls and turn casual viewers into loyal buyers. Watch now to revolutionize how you connect with your audience!

Join our weekly #email newsletter:
https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Follow our YouTube channel for more #marketing and #analytics videos!
https://www.trustinsights.ai/youtube

Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You'll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You'll discover the three layers of AI adoption, from manual prompts to fully autonomous agents, and why skipping foundational steps leads to costly mistakes. You'll see why workflow automation (like N8N) is the bridge to agentic AI, and how to avoid falling for social media hype. Finally, you'll get practical advice on staying ahead without drowning in tech overwhelm. Watch now to demystify AI’s next big thing!

Join our weekly #email newsletter:
https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Follow our YouTube channel for more #marketing and #analytics videos!
https://www.trustinsights.ai/youtube

Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Retrieval Augmented Generation (RAG). You'll learn what RAG is and how it can significantly improve the accuracy and relevance of AI responses by using your own data. You'll understand the crucial differences between RAG and typical search engines or generative AI models, clarifying when RAG is truly needed. You'll discover practical examples of when RAG becomes essential, especially for handling sensitive company information and proprietary knowledge. Tune in to learn when and how RAG can be a game-changer for your data strategy and when simpler AI tools will suffice!

Join our weekly #email newsletter:
https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Follow our YouTube channel for more #marketing and #analytics videos!
https://www.trustinsights.ai/youtube

Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss offsite optimization for generative AI.

You'll learn how to rethink your offsite SEO strategy to effectively engage with AI models. Discover how to identify the crucial data sources that AI uses to inform its knowledge. You will understand why traditional SEO metrics are becoming less relevant in the age of AI and what truly matters for offsite success. Prepare to revolutionize your PR approach and ensure your brand is recognized by the AI systems shaping the future. Watch now to gain the offsite AI optimization advantage.

Join our weekly #email newsletter:
https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Follow our YouTube channel for more #marketing and #analytics videos!
https://www.trustinsights.ai/youtube

Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.