IN CLEAR FOCUS: Our guest this week is Brett Farmiloe, CEO of Featured, who explores the link between earned media and AI visibility. Discover why Featured acquired Help A Reporter Out (HARO), how to unlock internal subject matter experts, and why human-written pitches perform three times better than AI-generated ones. Brett explains how public relations drives generative search results and shares practical ways to use AI co-pilots without sacrificing authentic human authority.

IN CLEAR FOCUS: Katie King, CEO of AI in Business, discusses the all-new, second edition of her book, "AI Strategy for Sales and Marketing". Discover how brands can move from AI experimentation to scaled transformation by prioritizing strategy over technology. Katie explains the importance of consent-first, ambient personalization and how ethical AI acts as a trust multiplier rather than a cost center. Listen now to learn how to implement Katie's AI Playbook framework and prepare for Agentic AI.

IN CLEAR FOCUS: World-renowned architect Alexander Josephson, co-founder of PARTISANS, discusses his approach to retail architecture as brand strategy. The physical space a customer enters is the most concentrated expression of a brand. Discover why separating architecture and marketing budgets damages credibility. From Bar Raval to Union Station, learn how treating store environments as brand infrastructure shapes customer behavior, builds authentic connections, and drives commercial success.