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In Clear Focus: Is Your Dashboard Lying To You with Tim Shea

In Clear Focus: Is Your Dashboard Lying To You with Tim Shea

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概要

IN CLEAR FOCUS: Guest Tim Shea of Latticework Insights explores how brands can maximize ROAS: their Return on Analytics Spend. As marketers struggle to track data across scattered platforms, Tim explains why customer lifetime value is a nuanced story rather than just a single average number. Discover why domain expertise is the new oil, how to avoid drowning in AI-generated slop, and where human leadership remains absolutely critical for deploying artificial intelligence safely.

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