Jesse Friedman interviews Aaron Campbell about hosting.com's recent rebrand from A2 Hosting and building trust through empathetic design. They discuss serving different customer segments, transitioning from infrastructure to product companies, and the importance of business vulnerability when problems occur. Campbell emphasizes hosting companies' responsibility to provide experiences that help WordPress users succeed.

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• (00:00) - Teaser
• (00:35) - Introduction
• (02:42) - What are some of the ways to rebrand a hosting company?
• (08:35) - What is Hosting.com working on right now?
• (12:07) - How do you build success with agencies?
• (13:23) - How do you build trust and empathy in hosting?
• (26:11) - How (and why) to implement vulnerability and transparency in Hosting
• (29:57) - Conclusion

Jesse Friedman talks with Elise Prather, WP Cloud sales team member, about ethical sales practices in hosting. They discuss building relationships over using fear tactics, consultative approaches versus high-pressure sales, and how hosting companies can hit revenue targets while maintaining trust. Elise shares strategies for creating genuine partnerships with customers without compromising ethics or community values.

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• (00:00) - Teaser
• (00:36) - Introduction
• (02:02) - Working at Automattic
• (03:23) - Current Hosting Conditions
• (06:01) - Ethics in Sales and Building Trust
• (09:24) - Hosting Sales Strategies and Relationship Building
• (18:18) - Challenges and Ethical Dilemmas in Hosting Sales
• (28:16) - Conclusion

Jesse Friedman continues his conversation with Ivan Pjano and Dale Obradović from Ivapix about building premium WordPress hosting without competing solely on price. They discuss automated real-time failover, custom panel design focused on user experience, and how listening to customer feedback helps small hosting companies deliver enterprise-level features while maintaining quality over quantity.

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Links:

• Ivapix
• Cloudfest
• Avjar
• Moć planine
• Material Design

• (00:00) - Teaser
• (00:32) - Introduction
• (01:04) -  Meeting at CloudFest
• (03:50) - What Is Automated Real-Time Failover, and Why Does It Matter?
• (05:41) - The Imapct of Great Hosting
• (11:27) - How and Why to Design a Good User Panel
• (15:24) - Empowering Agencies and Freelancers
• (20:17) - The Importance of Customer Feedback
• (27:32) - Conclusion