In this episode of Impact Stories, host Lisa Genovese chats with Reid Stinson, Senior Marketing & Communications Manager at Neal Brothers Brands and Jonluca Neal, about what it takes to build not one, but two distinct brands in Canada’s competitive CPG landscape.

From launching creative brand activations to staying ahead of grocery tech trends, Reid offers a behind-the-scenes look at how his team is reimagining food and beverage marketing, one campaign at a time.

Here’s what you’ll learn in this episode:

• How Neal Brothers leveraged a bold Pickleball Canada partnership to drive national awareness through an unexpected cultural moment.

• Why in-person, experiential marketing is making a powerful comeback, and how Reid measures its impact on brand equity.

• How curiosity and trendspotting keep both product and distribution arms of the business agile, relevant, and top-of-mind for retailers and consumers alike.

Whether you're a brand marketer, a CPG founder, or just curious about what it takes to stand out in-store and on shelf, Reid’s approach is filled with creative, practical insight.

In this episode of Impact Stories, host Lisa Genovese sits down with Monica Turcotte, Director of Marketing at Ignite Technology, to explore how strategic leadership, clear processes, and a thoughtful approach to AI are helping her team stay grounded, while everything around them accelerates.

With experience leading national marketing teams across retail and tech, Monica shares what it takes to scale with intention, align stakeholders, and keep messaging sharp in an industry that evolves by the minute.

You’ll take away:

• How AI can serve as a strategic challenger, not a replacement, for creative and message testing

• Why structured internal processes are Monica’s secret to agility and focus in fast-paced environments

• • What empathetic leadership looks like when you’re managing change, growth, and distributed teams

  If you’re leading a marketing team, rolling out new tools, or trying to keep strategy on track amid shifting priorities, this episode is packed with insight and grounded advice.

In this episode of Impact Stories, host Lisa Genovese sits down with Kevin Kwan, Director of Marketing and Business Development at Desert Senita Community Health Centers, to unpack how entrepreneurial grit and people-first strategy can create powerful change—even in one of the most complex sectors: healthcare.

Drawing from over 15 years as a business owner and coach, Kevin shares how his hands-on approach to leadership, audience research, and direct-response marketing is reshaping how healthcare connects with rural communities.

In this episode, we explore:
💡 Kevin’s journey from entrepreneur and gym owner to nonprofit marketing leader—and what he brought with him along the way.
💡 His process for building trust in healthcare through authentic connection, plain language copy, and community outreach.
💡 How deep audience insight and cross-functional accountability led to a 26x ROI campaign that launched a brand-new dental service.

Whether you’re in healthcare, nonprofit, or simply passionate about marketing that actually works, Kevin’s perspective will leave you thinking differently about what it takes to lead with impact.