This week on If You Know, You Know, I sit down with Jordan, founder of Willoe Gin, to talk about how she grew her gin brand from small-batch beginnings to a bottle you’re spotting everywhere. We get into the highs, lows, and lessons of building a spirits company, and wrap it up with some rapid-fire fun.

This week on If You Know, You Know, I’m sitting down with the powerhouse women behind Sundae Creative Agency, the Montreal-based PR and creative firm making waves with campaigns that actually hit. From starting their agency and carving a lane in Montreal’s bilingual, creative scene to navigating wins, challenges, and a few PR secrets along the way, we get into what it really takes to run a successful business in this industry.

We’re talking behind-the-scenes strategy, the reality of saying no to the wrong clients, the pressure of always being “on,” and of course, their proudest wins. Plus, I couldn’t let them go without some fun rapid-fire questions — including what flavor Sundae would be if it was, well… an actual sundae.

If you’ve ever been curious about PR, starting your own agency, or just love hearing badass women building something special in Montreal, this one’s for you.

This week on If You Know, You Know, the conversation takes a different turn. I sit down with Vanessa Da Costa. She is a life & success coach, hypnotherapist, and mental health advocate. We talk about grief, mental health, and suicide. In honor of Suicide Awareness Month, we open up about the hard conversations that matter, the healing process, and why it’s so important to remind people they’re not alone.

This week on If You Know, You Know, I sit down with Brian from Tocks Meats, Montreal’s newest butcher shop that’s anything but ordinary. From sourcing locally and rethinking sustainability to sharing tips on how to cook underrated cuts (yes, even that intimidating piece you’ve been avoiding), this episode is a love letter to meat done right.

This week on If You Know, You Know, I sit down with Karolina Jez—a Montreal creative powerhouse who wears many hats: photographer, fashion girlie, interior design lover, and rescue dog advocate. From renovating her 1920s dream home to defining her effortless style, Karolina shares how she balances it all while keeping it chic.

Photographer turned restaurateur Scott Usheroff (Craving Curator) joins me to dish on his leap from snapping plates to serving them at La Spada. We talk perfect pasta, overrated trends, Montreal’s hidden gems, and the not-so-glam side of running a restaurant. Hungry yet?

We talk about showing up for people, building from scratch, her big August event, and the future of mental health in Canada. I’m obsessed with this girl and you will be too!

We get into it all:

What it’s actually like being a woman entrepreneur in a loud, male-dominated space

Why she chose to freeze her eggs — and the decision behind taking control of her timeline

How the brand has evolved... and how she has too

What she wishes she could redo (yes, we go there)

And where she sees herself in 5 years —

Plus, we talk about the chaos of scaling a brand with your partner and your brother... and why

therapy, caffeine, and not giving a f*ck might just be the key to it all.