How many times have you set ambitious goals in January—only to realize by December that they never left the paper? In this episode of the Idaho Business Podcast, Spencer dives into the powerful framework from The 12 Week Year by Brian Moran and Michael Lennington.

You’ll learn why breaking your goals into 12-week “years” creates urgency, focus, and accountability. Spencer explains how simple tracking sheets can transform both personal and team performance—and why hitting even 85% of your weekly actions leads to excellence.

From sales teams closing more deals to service companies improving customer retention, you’ll hear practical examples of how this system works in the real world. As Peter Drucker famously said, “What gets measured gets managed.”

If you’re tired of watching your goals slip away year after year, this episode will give you the tools and mindset to finally execute with discipline and consistency.

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In this episode of the Idaho Business Podcast, Spencer unpacks the timeless principle of under-promising and over-delivering. From car detailers and roofers to bankers and janitorial companies, too many businesses fall into the trap of overpromising results—and losing trust when reality doesn’t measure up.

Spencer shares real-world stories (including one costly lesson of his own) and insights from leaders like Warren Buffett, Jeff Bezos, Patrick Bet-David, and Ed Mylett on how proper expectation-setting creates long-term loyalty, higher customer satisfaction, and stronger business relationships.

If you want customers who stick around for years—not months—this episode is a must-listen.

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What really drives you once the bills are paid and the money’s flowing? For many entrepreneurs, the hunger changes—but it never goes away. In this episode, Spencer Ward explores what keeps us pushing forward after financial security, why the thrill of the deal can be as addicting as the profit, and how to channel that drive into other areas of life like family, fitness, and legacy. Featuring insights from Ed Mylett and Patrick Bet-David, this conversation challenges you to ask: What fuels you now—and what will fuel you when business slows down or retirement is on the horizon?

If you are feeling the love, make sure to subscribe, rate, and review on iTunes, Spotify, YouTube, or wherever you are!!

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