While celebrating my daughter’s birthday at Disneyland and soaking up the California beach with my family, I had some unexpected business insights — from how Disney sets the bar for excellence, to what a beach hotel taught me about recovery when things go wrong, to how riptides are a perfect metaphor for ignoring expert advice. This one’s got stories, real talk, and reminders that how we show up in hard moments defines our brand more than anything else.

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In this episode of The Idaho Business Podcast, Spencer sits down with Morgan Mckell, founder of Strategy Zoo Marketing, to talk about the real costs—and invaluable lessons—that come from business mistakes. They dive into the rollercoaster of wins and setbacks that every entrepreneur faces, why tracking your ROI is non-negotiable, and how marketing only works when you know your numbers. You’ll also hear why the right partners can make or break your business, and how to build trust with those you rely on most. Whether you're riding high or grinding through a tough patch, this episode will give you practical insights to move forward with strategy and confidence.

If you are feeling the love, make sure to subscribe, rate, and review on iTunes, Spotify, YouTube, or wherever you are!!

If you'd like to be featured on an episode go to theidahobusinesspodcast.com to APPLY!

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#MarketingStrategy #KnowYourNumbers #ROIMatters #DigitalMarketingTips #MarketingThatWorks

#IdahoBusinessPodcast #IdahoBusiness #SupportLocalBusiness #BusinessPodcast #PodcastEpisode

Want to Sell Your Business Someday? Don’t Screw It Up Now

If you’re hoping to sell your business in the next 1–3 years, this episode could save you a ton of money and heartache. I sat down with Brett Bawden and Tony Moon from Peak Biz Brokers & Advisors to talk through the biggest mistakes owners make before trying to exit — like hiding profits to save on taxes (which can cost you six figures later), doing everything yourself, and waiting way too long to get help.

They also break down what makes a business actually sellable — and why most never make it to the finish line. Bonus: they’re offering a FREE business evaluation just for our listeners. Call: 208-244-4666

This one’s full of gold if you ever want to sell, buy, or build a business that doesn’t fall apart without you.

If you are feeling the love, make sure to subscribe, rate, and review on iTunes, Spotify, YouTube, or wherever you are!!

If you'd like to be featured on an episode go to theidahobusinesspodcast.com to APPLY!

Apple Podcasts

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• #BusinessOwnerLife
  
  

• #ExitStrategy
  
  

• #SellYourBusiness
  
  

• #BusinessForSale
  
  

• #BusinessValuation
  
  

• #SuccessionPlanning
  
  

• #EntrepreneurLife
  
  

• #SmallBusinessTips
  
  

• #BizOwners
  
  

• #KnowYourNumbers
  
  

• #ShowTheProfit
  
  

• #ProfitIsPower
  
  

• #ScaleToSell
  
  

• #BusinessGrowth
  
  

• #BusinessAdvice
  
  

• #SmartBusinessMoves
  
  

• #LevelUpYourBusiness