Wack 100 sits down with Loon for one of the most intense episodes of It’s Up There Podcast to date. What starts as a conversation quickly turns into a heated back-and-forth over power, protection, betrayal, and the blurred lines between business and the streets. Wack opens up about how Clubhouse shifted his role in the game, turning him from a respected industry figure into a 24/7 target, and why he believes the app has become a digital battleground filled with spies, setups, and hidden agendas. The conversation turns sharp when Jim Jones’s name is brought up. Wack stands on his claim that a wiretap exists, referencing 6ix9ine’s federal situation and questioning why others got indicted while Jim walked free. Loon challenges Wack directly, asking for clarity and pushing for proof as Wack doubles down. From there, the two discuss Suge Knight’s true legacy—whether Suge was genuinely feared, or if it was the people around him that created the myth. Wack says Suge wasn’t the killer—he just knew who the killers were. Wack also breaks down how he helped Blueface generate millions in a system that counted him out. From YouTube plays to brand deals, Wack lays out the real numbers and calls out the industry’s attempts to silence him and his artist. The interview also touches on his fallout with Big U, including the studio incident and Cash Money West tension, as Loon demands to know whether that situation crossed the line into betrayal. Cardi B enters the conversation as Wack explains why some artists are protected at all costs and why label math always favors certain names. The episode wraps with a deep dive into how federal cooperation has crept into hip-hop, how paperwork is weaponized, and why the lines between real and fake are more dangerous than ever. This is one of those episodes where nothing was left unsaid. Loon doesn’t hold back. Wack doesn't fold. Two respected voices. One conversation. And the streets are definitely listening. 🎧 Audio available early every Monday on Patreon: / itsuptherepodcast 💬 Join the Looniverse Discord: / discord Join Our Its Up There Podcast Clip Channel now / @fogfo_looney Discord / discord For all exclusive interviews & more content not here click here / itsuptherepodcast 🚨Unreleased Interviews / itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8... 👀 SUBSCRIBE HERE: / @itsuptherepodcast 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast... 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | / fogfo_looney PATREON| / itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ / @itsuptherepodcast WATCH MORE ➡️ • EPISODE 069| WAR ON RAPPERS |LIBERATION LO... 00:00:00 Intro – setting the table; Wack pulls up solo 00:03:03 Why he doesn’t duck tough questions; respect for QCP 00:04:29 Lil Baby & The Game — first big moments and relationships 00:06:58 Early Cardi B/Blueface connect — how the verse came together 00:08:04 French Montana studio assist; the “money don’t spend here” line 00:09:56 “Bots” & fake numbers — how the narrative gets weaponized 00:10:36 Writers vs authenticity — industry process explained 00:13:26 Blogs vs facts — why he breaks down business on his channel 00:14:02 Funk Flex’s role in the “you must write” wave 00:16:04 Eric Bellinger → Chris Brown example of collaboration 00:29:03 Quad Studios revisited — why Puff/Big didn’t set up Pac 00:36:22 Drake vs Kendrick — marketing framing & public perception 00:41:32 Clubhouse is like a penitentiary — teams, spies, security 00:49:04 Death Row mechanics — conflict sells 00:53:45 Snoop telling Suge to bring in Tupac 00:55:17 Biggie & Puff context — hustlers vs gangsters 01:01:35 Bone & Terry Carter — how the situation escalated 01:12:04 Suge Knight — power, perception, and consequences 01:12:47 Big U — respect, territory, and LA politics 01:22:23 “Exclusive to Game” — studio room politics explained 01:39:27 Federal talk — what gets you jammed up 01:40:49 Conspiracy breakdown — how cases get built 01:43:10 Wiretaps — why the feds already heard it 01:44:27 Final word — closing statements

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In this powerful solo episode of It’s Up There Podcast, Loon sets the record straight about his journey, calling out those who minimize his work in the podcasting game. He details how he built one of the South’s premier brands with no co-host, major sponsorships, and viral interviews—without dragging in a fanbase from music, sports, or industry connects.

Loon also breaks down his past interviews with Adam22, addresses comments about Academics, explains his business approach, and defends the real cultural impact of his platform. He shares receipts about deals with Revolt, his iconic Lil Baby rollout interview, and key moments with Fred Taylor, Brandon Marshall, Maul, Rory, Rich Homie Quan, Benny the Butcher, and more.

The episode also shifts to raw relationship talk: breaking down a viral cheating clip, emotional fallout, and hard truths about moving on when trust is broken. Loon speaks on emotional manipulation, the difference between accountability and extortion in love, and why men and women struggle to truly reconcile after betrayal.

Packed with real game, personal history, and relationship insights, this solo episode is a blueprint for creators, men, and anyone navigating respect, betrayal, and staying solid in your purpose.

✅ SUGGESTED CHAPTER MARKERS / TIMESTAMPS

• 00:00 – Intro: Centering the episode on relationships and podcasting

• 01:00 – Clearing the air about minimization in the podcast space

• 02:00 – Discussing Adam22, Wack100, and Charleston White’s episode

• 04:00 – Addressing the “Academics” narrative about Loon’s rise

• 07:00 – Receipts on Revolt deal, solo interviews, and platform-building

• 10:00 – Key interviews: Fred Taylor, Brandon Marshall, Maul, Rory

• 12:00 – Cultural relevance and breaking into podcasting solo

• 14:00 – Relationship breakdown: Cheating story goes viral

• 20:00 – Real talk: Emotional manipulation, apology dynamics

• 25:00 – Salvage yard metaphor for broken relationships

• 30:00 – The reality of breakups and moving on

• 35:00 – On being misunderstood in the content space

• 40:00 – Critiquing Adam22’s content style and approach

• 50:00 – Raw reaction to the viral clip, analyzing the wife’s pain

• 1:00:00 – Lessons about love, trust, and knowing when to walk away

• 1:10:00 – Final reflections on respect, purpose, and keeping it real

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Big Loon is back solo on It's Up There Podcast with a raw, unfiltered breakdown of the culture’s hottest and most controversial stories. He dives deep into the BET Awards drama where Kai Cenat had to step in after BET blocked Tyli and his niece from the red carpet, exposing how corporate brands use Black creators for clout without respecting them. Loon calls out BET for being out of touch with real culture, and unpacks the industry tricks that keep independent Black voices locked out while chasing white validation. He also breaks down Diddy’s stunning RICO trial win against the feds—a rare moment that shocked hip-hop—and why people aren’t celebrating the man but are amazed he beat the system with a 98% conviction rate. In a twist, Cassie faces her own legal problems after a male escort sues her, flipping the narrative in a case that dominated headlines for months. Loon gives game on why the industry’s fake morality is selective and messy. And he sends a heartfelt, no-nonsense message about the mass shooting at rapper Mello Buckz’ album release in Chicago (Four dead and 14 injured in shooting at Chicago party for rapper Mello Buckzz)—questioning the culture of violence, explaining the warzone mentality, and urging young hustlers to pack their bags and plan their escape from the hood before it’s too late. This is Big Loon at his realest: no industry filters, no fake love, just the truth that needs to be heard. ✅ Subscribe now for more raw, in-depth commentary on hip-hop, culture, and the streets. ✅ Watch the full episode, share it, and let us know how you feel in the comments. ✅ Support the movement on Patreon for exclusive content. #ItsUpTherePodcast #BigLoon #KaiCenat #BET #Diddy #Cassie #MelloBucks #Chicago

0:00 - Episode Opening & Solo Return 2:15 - BET Red Carpet Incident Discussion 8:30 - The "Icons Only" Policy Controversy 12:45 - Kai Cenat's Support & Industry Dynamics 18:20 - Chicago Violence & Recent Shootings 25:10 - War Zone Mentality & Growing Up in Violence 32:40 - Street Life Philosophy & Making It Out 38:55 - Diddy Trial Commentary & Federal System 45:30 - Personal Trauma & Trust Issues 52:15 - Reputation vs Legacy Discussion 58:40 - Underground Railroad Metaphor 1:05:20 - Swimming with Sharks Analogy 1:12:10 - Industry Politics & Black Recognition 1:18:45 - Herbo Interview Preview & Chicago Mindset 1:25:30 - Patreon Updates & Call-in Show Announcement 1:30:15 - Final Thoughts & Episode Wrap-up

Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

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Dr. Umar Johnson returns with an unfiltered conversation tackling some of the most controversial topics in Black culture today. In this powerful Part 2, he breaks his silence on Diddy's RICO case and Cassie's explosive testimony, questioning the legal system’s use of the Mann Act against Black men. He calls out LeBron James for staying silent about police violence in Akron while being vocal on international issues like Palestine, exposing the politics of selective activism. This full episode is a must-watch for anyone who wants to understand how white supremacy, celebrity culture, and interracial dating intersect. Dr. Umar Johnson dives deep into the psychology behind Black men dating white women—calling it a form of political surrender—and critiques Shannon Sharpe’s viral "Snow Bunny" relationships. He argues that these dating choices are not just personal but send clear signals of loyalty to white power structures. We also unpack Cassie's lawsuit against Diddy, the racial dynamics of sexual exploitation, and the historic weaponization of the Mann Act to target powerful Black men. Dr. Umar warns about the legal precedent being set that could threaten Black men everywhere. He challenges Black celebrities to show real cultural loyalty—even at the cost of endorsements and mainstream approval. This episode doesn’t hold back. It confronts the hard truths about self-hate, validation, and the systemic pressures that push Black men to abandon their community. Dr. Umar Johnson offers a raw critique of how economic power, celebrity influence, and sexual politics are used to maintain white supremacy while keeping the Black community divided and distracted. If you want real talk about Diddy’s legal troubles, Cassie’s allegations, LeBron James’ selective activism, and the deeper reasons behind Black men dating white women, watch this episode now. 0:00 - Introduction: State of Black Masculinity in America 2:15 - Police Brutality Response: Rodney Hinton & Carmelo Anthony Cases 5:45 - Reestablishing Boundaries: 406 Years of White Jurisdiction Over Black Bodies 8:30 - Media Loyalty Analysis: Ryan Clark vs Stephen A. Smith 11:20 - Interracial Relationships: The Political Surrender Flag Theory 14:50 - Shannon Sharpe Controversy: Racial Role Play & Self-Respect 18:35 - Snow Bunny Insurance Policy: Financial Risks of Interracial Dating 21:10 - Shannon Sharpe's Future: ESPN Career Impact Analysis 23:45 - Diddy Trial Analysis: RICO Charges & Evidence Examination 27:20 - Sexual Exploitation vs Legal Charges: Criminal vs Divine Justice 30:55 - Demonic Possession Through Sexual Behavior 33:40 - Psychological Wounds: Addiction as Escape Mechanism 36:25 - Historical Context: The Mann Act & Jack Johnson Connection 39:10 - Self-Hatred & Racial Healing: The Need for Therapy 42:30 - Sacred Spaces: Protecting Black Women's Dignity 45:15 - Social Media & Public Representation: Sculpture Controversy 48:00 - Symbolic Warfare: Why Images Shape Perception 50:45 - Final Thoughts: Spiritual Alignment & Ancestral Messages Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

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In this powerful interview, Rich Homie Quan’s Dad speaks on Birdman skipping the funeral, getting shot 6 times, Young Thug’s silence, and what Takeoff’s death taught him about legacy. He doesn’t hold back — this is one of the realest convos we’ve had on It’s Up There Podcast. Rich Homie Quan’s Dad finally breaks his silence in this explosive sit-down. For the first time, he opens up about Birdman missing Quan’s funeral, getting shot 6 times in a barbershop ambush, and the silence from Young Thug and others in the industry. He speaks on legacy, trauma, and why Takeoff’s tragic estate battle made him take action to protect his son’s kids. This is more than an interview — it’s a raw look into the real pain behind hip-hop fame, the pressure on Black fathers, and what happens when the industry leaves you behind. If you rock with the culture, you need to hear this. 🔑 He talks about: Getting shot six times inside a barbershop and surviving Birdman not showing up to his son’s funeral — and what that really meant The “Lifestyle” story with Young Thug and how fast it came together How the death of Takeoff made him rethink everything about family and money The people who did step up: Gucci Mane, Shannon Sharpe, and others Mental health, therapy at 55, and the trauma Black men carry in silence Why he tells every young rapper: Get a living will. Protect your legacy. Why the industry only shows love when you’re dead — and how he’s fighting back 🎧 Listen early: https://patreon.com/ItsUpTherePodcast 💬 Join the Discord: https://discord.gg/3AwsHfDcJB 📹 Watch more: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N 📸 Follow on IG: https://instagram.com/itsuptherepodcast 🎙️ Hosted by Loon #RichHomieQuan #Birdman #YoungThug #Takeoff #ItsUpTherePodcast #QuanDadInterview #HipHopPodcast #BarbershopShooting #YSL #LifestyleSong #GucciMane #Charlamagne #ShannonSharpe #musicindustry 0:00 - Introduction and Welcome to the Final Boss Podcast 2:30 - Rich Homie Quan's Father's Initial Thoughts on Losing His Son 4:15 - Processing Grief and the Reality of Burying His Child 6:45 - The Unique Father-Son Bond They Shared 8:20 - Daily Communication and Morning Phone Calls 11:00 - Quan's Baseball Career and Athletic Background 13:30 - The Barbershop Legacy and Family Business 15:45 - 2014 Barbershop Shooting Incident - What Really Happened 18:30 - Being Targeted and Shot Six Times 21:15 - Recovery and Stopping the Barbershop Business 23:45 - Quan's Rise in Music vs. Baseball Career Path 26:30 - Witnessing His Son's Musical Talent and Easy Success 29:00 - The Dark Side of Fame and Mental Health Struggles 32:15 - Seeking Therapy and Breaking Stigma in Black Community 35:30 - Depression and Coping with Loss 38:45 - Financial Matters and Estate Planning 41:20 - Rich Homie Quan's Financial Status at Time of Passing 43:55 - Ensuring His Five Children's Future 46:30 - No Will vs. Structured Assets Discussion 49:15 - Birdman's Relationship and Industry Dynamics 52:00 - Who Called vs. Who Didn't After Quan's Passing 54:45 - Industry Exploitation and Making Money Off Artists 57:30 - Fly's Support During Funeral Arrangements 60:15 - The Rap Game as a Curse and Blessing 63:00 - Quan's Influence on Modern Hip-Hop Sound 65:45 - Signs from Beyond - Cardinals and Spiritual Connections 68:20 - Missing Daily Conversations and Bike Rides 71:00 - Boxing Conversations and Shared Interests 73:30 - Importance of Pictures and Memories 76:15 - Reading Text Messages for Comfort 78:45 - Advice on Estate Planning and Trusts 81:30 - The Value of Black Platforms and Authentic Interviews 84:00 - Quan's Respect for Real Journalism 86:45 - Personal Reflections on Fatherhood 89:30 - No Regrets as a Father Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

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Did Atlanta just flip the script? 👀 When @lilbaby shocked State Farm Arena by bringing @yfnlucci on stage, the #ItsUpTherePodcast fam felt the culture shift. From #WhamWorldTour fireworks to the real business of keeping Atlanta’s bag intact, Loon sets the tone for Season 2—no microwave talk, just slow-cooked game. ⚡️ Smash that 👍🏾, hit Subscribe, and tag a friend who still thinks real beef ages well. #TapIn What We Cover: • Lil Baby’s arena takeover & surprise peace moment • Why crowd-funding superstar shows is a 🚩 • Booking Young Dro at 21—losses that built the legend • Group economics vs. “Uber-pool money” promoters • Real beef vs. steakhouse beef 🥩—why one spoils the city • Blogs monetizing conflict while ignoring unity • Streamers’ hype vs. true purchasing power • PSA: stop salting your own field—protect the Atlanta harvest 🌾 0:00 - Introduction and Welcome 1:30 - Personal Journey Updates and Gratitude to Audience 2:45 - Setting the Context: Atlanta Hip-Hop Crisis 4:15 - Lil Baby Tour Experience in Nashville 6:30 - The Pivotal Atlanta Concert: Lil Baby Brings Out YFN Lucci 9:00 - YSL RICO Trial Background and Young Thug Connection 11:45 - Why This Moment Was Historic for Atlanta Culture 14:20 - Street Authenticity vs. Internet Beef Culture 17:10 - The Male Bee Metaphor: Show Up for Pleasure, Vanish for Pressure 20:35 - Real Consequences vs. Internet Posturing 23:00 - Business Lessons: Event Promotion Experience with Young Dro 26:15 - Why Beef is Bad for Business and Economic Impact 29:40 - Media Coverage Double Standards 32:25 - The Salt the Field Metaphor: Don't Destroy Your Own Community 35:10 - Calls for Unity and Making Atlanta Great Again 37:50 - Future Collaboration Hopes: YFN Lucci Interview Discussion 40:30 - Message to Young Thug's Label and Support Network 42:45 - Final Thoughts and Conclusion Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

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