Wack 100 sits down with Loon for one of the most intense episodes of It’s Up There Podcast to date. What starts as a conversation quickly turns into a heated back-and-forth over power, protection, betrayal, and the blurred lines between business and the streets. Wack opens up about how Clubhouse shifted his role in the game, turning him from a respected industry figure into a 24/7 target, and why he believes the app has become a digital battleground filled with spies, setups, and hidden agendas. The conversation turns sharp when Jim Jones’s name is brought up. Wack stands on his claim that a wiretap exists, referencing 6ix9ine’s federal situation and questioning why others got indicted while Jim walked free. Loon challenges Wack directly, asking for clarity and pushing for proof as Wack doubles down. From there, the two discuss Suge Knight’s true legacy—whether Suge was genuinely feared, or if it was the people around him that created the myth. Wack says Suge wasn’t the killer—he just knew who the killers were. Wack also breaks down how he helped Blueface generate millions in a system that counted him out. From YouTube plays to brand deals, Wack lays out the real numbers and calls out the industry’s attempts to silence him and his artist. The interview also touches on his fallout with Big U, including the studio incident and Cash Money West tension, as Loon demands to know whether that situation crossed the line into betrayal. Cardi B enters the conversation as Wack explains why some artists are protected at all costs and why label math always favors certain names. The episode wraps with a deep dive into how federal cooperation has crept into hip-hop, how paperwork is weaponized, and why the lines between real and fake are more dangerous than ever. This is one of those episodes where nothing was left unsaid. Loon doesn’t hold back. Wack doesn't fold. Two respected voices. One conversation. And the streets are definitely listening. 🎧 Audio available early every Monday on Patreon: / itsuptherepodcast 💬 Join the Looniverse Discord: / discord Join Our Its Up There Podcast Clip Channel now / @fogfo_looney Discord / discord For all exclusive interviews & more content not here click here / itsuptherepodcast 🚨Unreleased Interviews / itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8... 👀 SUBSCRIBE HERE: / @itsuptherepodcast 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast... 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | / fogfo_looney PATREON| / itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ / @itsuptherepodcast WATCH MORE ➡️ • EPISODE 069| WAR ON RAPPERS |LIBERATION LO... 00:00:00 Intro – setting the table; Wack pulls up solo 00:03:03 Why he doesn’t duck tough questions; respect for QCP 00:04:29 Lil Baby & The Game — first big moments and relationships 00:06:58 Early Cardi B/Blueface connect — how the verse came together 00:08:04 French Montana studio assist; the “money don’t spend here” line 00:09:56 “Bots” & fake numbers — how the narrative gets weaponized 00:10:36 Writers vs authenticity — industry process explained 00:13:26 Blogs vs facts — why he breaks down business on his channel 00:14:02 Funk Flex’s role in the “you must write” wave 00:16:04 Eric Bellinger → Chris Brown example of collaboration 00:29:03 Quad Studios revisited — why Puff/Big didn’t set up Pac 00:36:22 Drake vs Kendrick — marketing framing & public perception 00:41:32 Clubhouse is like a penitentiary — teams, spies, security 00:49:04 Death Row mechanics — conflict sells 00:53:45 Snoop telling Suge to bring in Tupac 00:55:17 Biggie & Puff context — hustlers vs gangsters 01:01:35 Bone & Terry Carter — how the situation escalated 01:12:04 Suge Knight — power, perception, and consequences 01:12:47 Big U — respect, territory, and LA politics 01:22:23 “Exclusive to Game” — studio room politics explained 01:39:27 Federal talk — what gets you jammed up 01:40:49 Conspiracy breakdown — how cases get built 01:43:10 Wiretaps — why the feds already heard it 01:44:27 Final word — closing statements

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In this powerful solo episode of It’s Up There Podcast, Loon sets the record straight about his journey, calling out those who minimize his work in the podcasting game. He details how he built one of the South’s premier brands with no co-host, major sponsorships, and viral interviews—without dragging in a fanbase from music, sports, or industry connects.

Loon also breaks down his past interviews with Adam22, addresses comments about Academics, explains his business approach, and defends the real cultural impact of his platform. He shares receipts about deals with Revolt, his iconic Lil Baby rollout interview, and key moments with Fred Taylor, Brandon Marshall, Maul, Rory, Rich Homie Quan, Benny the Butcher, and more.

The episode also shifts to raw relationship talk: breaking down a viral cheating clip, emotional fallout, and hard truths about moving on when trust is broken. Loon speaks on emotional manipulation, the difference between accountability and extortion in love, and why men and women struggle to truly reconcile after betrayal.

Packed with real game, personal history, and relationship insights, this solo episode is a blueprint for creators, men, and anyone navigating respect, betrayal, and staying solid in your purpose.

✅ SUGGESTED CHAPTER MARKERS / TIMESTAMPS

• 00:00 – Intro: Centering the episode on relationships and podcasting

• 01:00 – Clearing the air about minimization in the podcast space

• 02:00 – Discussing Adam22, Wack100, and Charleston White’s episode

• 04:00 – Addressing the “Academics” narrative about Loon’s rise

• 07:00 – Receipts on Revolt deal, solo interviews, and platform-building

• 10:00 – Key interviews: Fred Taylor, Brandon Marshall, Maul, Rory

• 12:00 – Cultural relevance and breaking into podcasting solo

• 14:00 – Relationship breakdown: Cheating story goes viral

• 20:00 – Real talk: Emotional manipulation, apology dynamics

• 25:00 – Salvage yard metaphor for broken relationships

• 30:00 – The reality of breakups and moving on

• 35:00 – On being misunderstood in the content space

• 40:00 – Critiquing Adam22’s content style and approach

• 50:00 – Raw reaction to the viral clip, analyzing the wife’s pain

• 1:00:00 – Lessons about love, trust, and knowing when to walk away

• 1:10:00 – Final reflections on respect, purpose, and keeping it real

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