Think Upgrades! The Small Change That Transforms Your Marketing & Revenue

Ever been tempted by an “upgrade” that turned out to be, well, a bit underwhelming? In this episode, Victoria shares her hilarious and relatable obsession with upgrades; from first-class train seats (with nothing but a square of fabric to show for it!) to sunbed cabanas and on-the-beach massages gone delightfully over budget. But these stories aren’t just for laughs... they reveal crucial marketing moves for every small B2B expert-led business owner who wants to grow their revenue without creating new products from scratch.

Victoria dives deep into the psychology behind upgrades, why offering tiers or “VIP” options works so well, and how you can apply these strategies to your own business, without second-guessing yourself or your pricing.

Key Takeaways:

• Upgrade Psychology: Why people love to buy upgrades, and how the simple addition of a higher-tier offer can reshape buyer decisions.
• Perceived Value: How having more than one option makes your baseline offer look less appealing (hello, buyer FOMO!).
• Identity & Ego: Why some customers seek out the premium choice. Hint: it’s not just about features, it’s about belonging.
• The Decoy Effect: Real-life popcorn experiment proves that adding a “middle” option drives more top-tier sales.
• Takeaway Actions: How to quickly add meaningful upgrades to what you’re already selling (no reinvention needed!) and boost your revenue.
• Tangible Ideas: Suggestions you can bolt onto existing offers: more access, VIP perks, faster delivery, bundles, special invites... and more.

Action Steps:
Audit your current offers and identify opportunities for simple upgrades or tiered packages. Try it with a few clients, iterate, and watch your revenue rise.

For More Free Resources:
Grab checklists, guides, and more at allstarmarketingclub.com/resources to make your marketing, and upsell strategy, smarter, not harder.

About Victoria:
Marketing coach & trainer Victoria Vickery is here for the B2B founder who wants actionable advice, fewer buzzwords, and stories you’ll never forget... because memorable marketing starts with memorable lessons.

Connect:
For more tips, tricks and tangents: @victoriav1ckery

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Through a hilarious kitchen disaster, with a chicken on the loose, Victoria reveals the lessons every small B2B expert-led business owner needs to grab hold of their marketing and stop leaving their success to chance.

In this episode, Victoria spills the tea on why avoiding the hands-on work in marketing can leave your business in chaos, and what to do instead.

Key Takeaways:

• Outsourcing traps: Why handing off your marketing without strategy or direction never works.
• STAR Customer Framework: How to define your target audience.
• Marketing Goal Setting: How to set goals and measure (and what happens if you don’t).
• Buyer Psychology: Emotional buying, and how to tap into the transformation your product or service delivers, instead of features and benefits.
• Immediate action steps: Get your immediate next steps to get your marketing in shape, and in control.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery