This examines the enduring significance of the era. The episode explores the continuing relevance of the librarian's reference interview in the age of Artificial Intelligence (AI), arguing that traditional information retrieval principles remain essential for effective interactions with tools like Google Gemini. The author emphasizes the importance of structuring prompts intelligently, utilizing frameworks such as Kipling's six questions (What, Why, Who, How, When, and Where) to refine queries and achieve more precise results. Furthermore, the article analyzes the eight steps of Grogan's reference process, correlating each stage of the user's journey with the interaction with AI agents, from the initial perception of the problem to obtaining an informed solution. In essence, the source argues that excellence in information retrieval in the digital landscape is a collaboration between human and artificial intelligence, where librarianship skills guide the potential of AI.

The episode "AI: How do models get updated?" explores how artificial intelligence (AI) models and search engines obtain and process information, demystifying the idea that AIs scan the web in real-time for every answer. The author presents detailed responses from Gemini, ChatGPT, and Claude, which explain their respective training processes. The AIs reveal that they are trained on vast, pre-processed datasets (like Common Crawl or C4) offline and periodically, unlike traditional search crawlers (like Googlebot), which continuously index the web. For generative searches, a process like Retrieval-Augmented Generation (RAG) is used, where relevant information is retrieved from updated search indexes and then synthesized by the language model to generate a cohesive response, with sources cited. In short, there is a clear distinction between data collection for AI training and the algorithms used for traditional and generative searches, although all rely on the web's vast "library."

This episode explains the difference between tokens and embeddings, fundamental concepts in Artificial Intelligence (AI) and Large-Scale Language Models (LSMs) that impact SEO. Tokens are basic textual units, such as words, used in traditional keyword searching through sparse embeddings that consider only frequency. In contrast, dense embeddings are numerical representations that capture the semantic meaning and context of words, making them crucial for natural language understanding in modern AI systems. The article traces the evolution of Google search, highlighting how technologies like RankBrain, BERT, and MUM utilize embeddings to enhance the relevance of Search results. Finally, it presents hybrid search as a solution that combines the efficiency of semantic search with the accuracy of lexical (token-based) search, ensuring that AI systems can handle information both inside and outside their training domain.

In the Semantic SEO podcast, Alexander Rodrigues Silva, a Semantic SEO expert with over two decades of experience and a background in Library Science, presents AI-generated summaries of his articles. Discover how AI enhances insights into taxonomies, ontologies, and the search revolution, connecting the future of SEO to Information Science—an in-depth perspective on optimizing information on the Web.

This podcast is produced using Artificial Intelligence based on articles written on the Semantic Blog by me, Alexander Rodrigues Silva.