The idea of AI taking over every industry gets annoying sometimes, but Monty is creating something for personal trainers.

Monty Simmons is a London-based personal trainer and founder of MWM (Move With Monty), a technique-first training brand built on 13+ years of coaching experience — from everyday beginners to celebrity transformations.

Through MWM, Monty helps people move better, build lasting strength, and develop real confidence in their bodies through form-led, high-energy training. He’s also the creator of HoloCoach — an interactive 3D personal training platform that helps coaches scale their businesses and give clients 24/7 support.

Most personal trainers face the same challenge: they either burn out trying to support clients around the clock or end up sending them to generic content made by other coaches. HoloCoach solves this by helping trainers create custom AI avatars — digital versions of themselves that speak, coach, and deliver advice just like they would, any time of day.

With HoloCoach, trainers don’t need to build massive video libraries or outsource their voice — and clients get smarter, more consistent support tailored to the style and personality of the coach they trust. Monty’s goal is to transform how fitness is delivered, combining the personal touch of real coaching with the power of cutting-edge AI to make high-quality training more scalable and accessible than ever.

Download Holocaoch here - www.holocoach.app

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