"Visual Branding for Local Businesses" emphasizes the critical role of authentic visual content in building trust and attracting customers for local businesses. It outlines eight key strategies for creating an effective photo and video library, such as showcasing the "real you," telling micro-stories, and capturing emotions, using readily available technology like smartphones. It covers must-have shots for any business, stressing that this visual library acts as a "business diary" to enhance marketing and social media authenticity.

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