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 So, last night I was scrolling on Facebook like I do, and in about I don't know, five minutes, I counted like eleven (11) different business coaches all screaming the same bullshit; "grind harder, work while you sleep, push until you make it!!!" I sat there and I thought to myself... "how are people still buying this bullshit?".

Because, I don't get it: I don't give a shit about hustling and grinding, and neither should you. Hustle. Isn't. Strategy. It's desperation with a really pretty Instagram filter, it's the new culture buzzword, and it's bullshit.

Walk with me, hustler. But let's slow this walk to a sustainable pace, so you can actually create the space to listen...

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 No. That's it. That's the sentence. And if that word alone makes you uncomfortable, buckle up. Because this episode is about to slap you in the face, and I'm okay with that because here's the truth: Every single time you say yes, when you mean to say no, you're lying. You're lying to yourself. You're lying to the other person, and you're definitely lying about the kind of business you actually wanna build.

And liars don't make it long-term in business so......

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 I am going to get kind of real with you today on a hot topic that I just think is bullshit. Imposter syndrome. It is an absolute buzzword on the internet right now and has been for a while, and frankly, I just think that it is bullshit, and it's a way for us to continue to lower our expectations and have an excuse to not get out of our own way.

You may not agree with everything that I have to say, and that's okay. That's not what this podcast is about. It's not about you agreeing with everything that I say or thinking everything that I say is correct. I would actually hate if that was the audience base that I'm building. I wanna challenge you just to think about things a little bit differently, and especially when it comes to things like imposter syndrome, because it's things like telling yourself that you "feel like a fraud" or that you're "not ready" for the thing that you're about to do. Sorry. But its bullshit.

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I'm aware, this could get hit with backlash and I don't care. There are two words in my agency that you will never hear my team use. Maybe three. Now that I've said that, because "never" is also another word, but the two words that my team does not use is "family" and "love".

I know that already, some of you are maybe a little bit uncomfortable because you've been saying those words in your agency for years, but words matter. And those words create expectations you cannot and should not carry as a leader. So today I'm breaking down why family and love don't belong in your business vocabulary, what you should use instead, and how confusing these words will burn you, your team, and your clients.

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I TOO HAVE BEEN GUILTY OF SAYING THE SAME THING THAT I'M ABOUT TO RIP APART.

"No one will care about my business as much as I do", or it's ugly cousin "No one will ever work as hard as I do". You've said it. I've said it. Every business owner I know has said it. And if you're saying it right now, you probably think it makes you sound committed or hardworking or maybe even noble. But let me be clear, that belief, that sentence...it is not a badge of honor.

It is a neon flashing sign to me that get ready for it; You are the problem. Let's start here.

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To start, I explain what "I Don't Care" is all about. Now if you're wondering who I am and why I get to say all these things, here's the short version. I built my business in the middle of chaos. I was working full-time doing investigations during the day of abuse and neglect of individuals with mental illness and developmental disabilities.

I was also starting and running my own business in the senior care world. I would investigate during the day. I'd build staff schedules late at night. I would take caregiver call offs on my drive or on my lunch hour, and I thought that that was normal because I didn't know that it wasn't, and there was nobody telling me that - this wasn't leadership and this wasn't sustainable.

What it actually was was burnout.

I'm Nicole Haney, entrepreneur, strategist, and coach who's seen first hand how easy it is to get caught in the wrong things. If you're ready for a mindset with teeth,strategy, grit and the kind of clarity that changes everything, subscribe now and let's get started.