In this episode of the Jim Lupkin Podcast, Jim speaks with Bill Brasso — a veteran video-production & podcast business owner in the Phoenix Valley — about the power of the relationship economy. They dive into how shifting from a purely transactional mindset to a relationship-first business leads to stronger client retention, referrals, and long-term growth.

You’ll learn how Bill built authentic relationships with clients, how he uses technology like “Six Sigma Funnels” and predictive social media to make connections that matter, and how identifying your ideal customer becomes simpler when your business is built on trust and value — not just one-time sales.

Whether you’re a small-business owner, marketer, or service provider, this episode will inspire you to rethink how you approach client relationships, funnels, and business growth.

👉 If you found this episode helpful, Like, Subscribe, and tap the Bell icon to receive more content on relationship-based business, networking, and growth strategies.

💬 In the comments below: What’s one relationship you’ll invest in this week — a referral partner or an ideal client — and how will you use a relationship mindset to serve them first?

#RelationshipEconomy #ClientRelationships #BusinessFunnels