The Real Secret Behind Boutique Firm Growth (Hint: It’s Not Marketing)
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The Real Secret Behind Boutique Firm Growth (Hint: It’s Not Marketing)
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Watch the YouTube version of this episode HERE.
Are you looking for some advice from a lawyer working in immigration? In this episode of the Maximum Lawyer Podcast, Tyson interviews Evelyn Ackah, an immigration lawyer whose personal journey from Ghana to Canada shapes her professional mission. Evelyn shares how her family’s sacrifices and early experiences with separation inspired her passion for helping others build legacies through immigration.
Evelyn shares her own personal growth when facing challenges that people can learn from. Being the first and the only (which stems from her experience living as a woman of colour in 1970s Vancouver, Canada) really shaped her mindset when it came to her law career. For her, it is all about how to fix, solve and improve something or a situation. Growing up with a hyper-independant mindset helped Evelyn lean into herself and her strengths when working for clients.
Tyson and Evelyn speak about what drives leadership and team culture for a law firm. For Evelyn, it is all about purpose. Thinking about why you are where you are and how to make today better than yesterday. For law firm owners, knowing your purpose will allow you to understand how you need to lead your team so everyone can succeed. If a leader knows why they are at that firm, the people working there will know too.
Listen in to learn more!
- 3:17 Impact of Family Separation and Sacrifice
- 6:50 Marketing Immigration Services
- 15:20 Transition from Corporate Law to Entrepreneurship
- 18:34 Self-Care and Morning Routine
- 25:26 Work-Life Balance and Parenting
- 36:55 Therapy and Parenting Through Trauma
- 40:31 Business Impact of Immigration Trends
- 45:51 Financial Planning and Firm Stability
- 49:35 Managing Lead Influx and Marketing
- 58:47 Celebrating Success and Team Building
- 1:00:14 Reflecting on 15 Years in Business
- 1:03:42 Retirement, Legacy, and Living Fully
Tune in to today’s episode and checkout the full show notes here.
Connect with Evelyn:
- Website
- TikTok
- Youtube