John B. Watson – The Rise of Behaviorism
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John B. Watson – The Rise of Behaviorism
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By the early 20th century, psychology was still searching for its identity. Then came John B. Watson, a man who declared war on introspection. “Psychology,” he said, “must discard all reference to consciousness.” With that, he founded behaviorism — the belief that the only thing worth studying was what could be seen, measured, and controlled.
Watson’s experiments were bold and often controversial. He conditioned fear in a child known as Little Albert, showing how emotions could be trained like reflexes. He viewed humans not as mysteries of the soul, but as organisms shaped by their environment — programmable, predictable, and malleable.
This episode examines the seductive simplicity and cold precision of behaviorism, and how Watson’s ideas reshaped education, advertising, and even parenting. It’s a story of rebellion against the unseen — and a turning point when psychology turned its gaze outward, away from the mind and toward behavior.
John B. Watson wanted psychology to be as hard as physics — and in doing so, he stripped it of its poetry. But he also made it measurable, testable, and modern.
Bonus Song "Last Night, Goodbye" By The Artificial Laboratory Available on Apple music